MusicDish e-Journal - April 19, 2018
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Lee Trink Appointed Executive Vice President And General Manager, Virgin Records America
By Mi2N
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Lee Trink has been appointed executive vice president and general manager of Virgin Records America. The move pairs Trink once again with Jason Flom, Virgin Records America chairman and CEO, to whom he will report. Trink has worked closely with Flom since 1997, when the two were at Atlantic and Lava Records.

In his role, Trink will be based in New York and will oversee all areas of marketing, promotion, publicity, sales, new media and international. He will also work with parent company EMI on human resources matters.

Trink comes to Virgin from Lava Records, where he was general manager and senior vice president, overseeing all label functions except for A&R. At Lava, Trink worked closely with Flom in managing the label's successful track record, which included multi-Platinum and Platinum releases for artists ranging from Simple Plan to The Trans-Siberian Orchestra.

Trink first worked with Flom at Atlantic when he joined in 1997 as director of product development, working closely with such artists as Kid Rock, P.O.D., Stone Temple Pilots, The Cult, TapRoot and Rush, among others.

He began his music career with Track Marketing, working with major corporate sponsors and artists on national tours and music-related promotions. Trink's pre-music business career path includes a three-year stint as an assistant district attorney in the Kings County District Attorney's office in Brooklyn, New York.

"Lee is one of the most creative, effective and well-liked guys in the business and I'm very happy he's on the Virgin team," said Flom. "He's tough. He's worked in the Brooklyn D.A.'s office and completed Israeli Army basic training. What better preparation for the music business?"

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