Yamaha Corporate Artist Affairs Moves To Franklin, TN
Whether it's Norah Jones warming up a New York nightspot, Elton John melting down a Las Vegas theater or Van Halen's Michael Anthony laying down the bass line at Cabo San Lucas, more than 3,500 famous and soon-to-be famous musical artists have one address in common: a second-floor loft in Franklin, Tenn., where Yamaha Corporate Artist Affairs (YCAA) has established a spacious new base of operations.
Here in a distinctive 4,000-square-foot space, a staff of seven led by Corporate Director of Artist Affairs Chris Gero manages the company's worldwide relationships with Yamaha artists, a responsibility that includes concert production, imaging, piano logistics, media operations, tour planning, endorsements, production of the artist publication All Access, and occasional visits by the musicians themselves.
The office suite features exposed wooden beams, a fully equipped media room, and an artist lounge with a Yamaha C3 grand piano.
"Artists think they're calling this huge corporate office, and it's really just us in our jeans," Gero told The Tennessean in July, when his operation moved here from a smaller office in nearby Leiper's Fork. "This wouldn't work in a corporate cube environment. We love the community, love the history here."
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