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Feedback on DEN TV Closing
By MusicDish
(more articles from this author)
2000-05-30
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Send us your feedback to editor@musicdish.com

Dear Editors,

I would like to comment on today's article [Webnoize - May 18] on the closing of DEN TV. As a member of the online entertainment community, I have had the opportunity to view DEN's situation from a unique point of view. Yes it is true that there are many difficulties that we have to face if we all expect to eventually turn a profit from creating original programming for internet television. However, DEN was a company that had the world in the palm of their hand and let it slip away. They were given millions of dollars to create a future for internet entertainment and be a leader in this new field. Instead they lost sight of what the focus was. Exorbitant salaries don't necessarily translate into quality product. The generation Y that they were trying to appeal to is just as fickle as anyone else. After all, these are the people that decide the fates of boy bands and teen idols. If they aren't honestly offered up something that appeals to them, entire companies will get shoved in the closet with the rest of last weeks toys they grew tired of.

Everyone sees the internet as a way to get rich, and as we all know after Nasdaq's wake up call, it isn't always so. Everyone that got their hands on the piece of the DEN pie pillaged her, and what was left? Internal conflict for the right to the other few crumbs that were left. Instead of looking for get rich schemes, they should've looked towards the passion that someone like a Walt Disney had when he had a little office on Hyperion Street. Internet TV is a baby that needs to be nurtured and cared for. If people don't start putting the money where it should be spent, it will never survive. The connections are terrible, not everyone has the plug ins, and not everyone knows how work a computer. These are the adversities that need to be addressed with funding today, if we're to conquer them tomorrow. Still, none of these problems are insurmountable. In 5 years time, I'm sure all they will all be solved, then everyone can have their own network with their own show. But as long as there's been entertainment in the world, only the cream rises to the top. And even then, to be truly successful it has to appeal to the masses.

Our company has been broadcasting almost exactly as long as DEN has. We've managed to produce 8 programs totalling about 100 episodes with one tenth of the staff of DEN. Our entire budget including facility rentals and salaries for that time are still less than the price of a condo in my neighborhood. Every member of our staff has had an experienced hand in shaping our programming into something we can be proud of when presenting it to the public. Sure we all want to get rich, and dream of being as big as a movie studio some day, but today may not be that day. This baby needs to be cared for until she grows up, and we are committed to her well being come Hell or high water. That's how dreams turn into empires. I eagerly await the arrival of Steven Spielberg's POP.com. I believe that the ability to produce quality content at that company coupled with the proper funding, will renew faith in investors, and in the public, that internet TV will become a viable medium. That's when the profits will come calling for all of us.

Rob Steiner
Netthis Television

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