MusicDish e-Journal - February 24, 2018
MusicDish Advertising Network
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Napster And iTunes Remain Most Recognized Brands In Fee-based Downloading In 2005
By Mi2N
(more articles from this author)
Comment | Email | Print | RSS

The Digital Music Revolution continued in earnest in 2005, with an ongoing influx of new and refined online music offerings and an increasingly-experienced consumer base. Within this maturing digital music marketplace, a new study from global marketing research firm Ipsos Insight reveals that the battle for mass market consumer awareness remains essentially a two-horse race between Apple's iTunes and Napster 2.0. However, Ipsos' TEMPO Digital Music Brandscape study also provides encouraging news for other digital music providers, with American downloaders showing significant increases in awareness of a wide variety of digital music services, and only nuanced brand differentiation among them.

iTunes and Napster 2.0 Remain Current Awareness Leaders The second annual TEMPO Digital Music Brandscape study is an in-depth examination of fee-based online music brands, and is part of TEMPO, the company's quarterly study of digital music behaviors.

Key findings include:
* American downloaders aged 12 and older are nearly equally as likely to be aware of Napster 2.0 and Apple's iTunes on a top-of-mind basis (31% vs. 27%, respectively).
* However, when prompted with actual brand names, more than four out of five (79%) downloaders recognize the Napster brand, while roughly three out of five (57%) are aware of iTunes.
* While top-of-mind awareness remained relatively consistent with what was seen in 2004, aided awareness of iTunes significantly increased in 2005 (from 46% to 57%) while aided awareness of Napster 2.0 remained constant.
* There are also signs of increased awareness for a broader set of online services and music download stores, with Yahoo! Music (49%), RealPlayer Music Store (45%), Rhapsody (41%) and (37%) all enjoying strong aided name recognition among American downloaders. Most noteworthy new entrants into the fee-based arena include Yahoo! Music and

"Over the course of the past year, and even more recently with high-profile moves from Microsoft and MTV, we've witnessed the introductions of numerous legitimate online music services, as well as the growing influence of Apple's iPod on the broader fee-based digital music market," said Matt Kleinschmit, vice president of Ipsos Insight and author of the TEMPO study. "These data indicate that while consumers remain most likely to be aware of iTunes and Napster, other fee-based services are benefiting from the mainstream growth in digital music and iPod in particular, and remain viable options for consumers seeking fee-based online music outlets moving forward."

Related News from Mi2N:
» Napster And ITunes' Remain Most Recognized Brands In Fee-based Downloading In 2005

Home » News Beat » Napster And iTunes Remain Most Recognized Brands In Fee-based Downloading In 2005
Email |Print |Comment |RSS

back | top

MusicDish Advertising Network

News Beat

» ICE and Facebook Reach Multi-Territory Music Licensing Agreement

» B-Reel Named Top 10 Most Innovative Company in Music by Fast Company

» VNUE Inc. To Acquire Music Rights Startup Soundstr

» Viberate & Imogen Heap Strive To Give Equal Opportunity To Every Artist

» Mixcloud Taps Gracenote for Advanced Music Recognition

News Beat Directory

» [2018-02-21] Briony Turner And Alec Boateng Promoted To Co-Heads Of A&R, Atlantic Records UK; Turner And Boateng Will Oversee The Atlantic A&R Team, Joint Projects, As Well As Maintaining Their Own Artist Rosters

» [2018-02-21] ICE And Facebook Reach Multi-Territory Music Licensing Agreement; New Deal Will See Songwriters And Composers Remunerated

» [2018-02-20] B-Reel Named Top 10 Most Innovative Company In Music By Fast Company; Global Creative Agency Receives Honor For Its Award-Winning Gorillaz Campaign

» [2018-02-18] YG PLUS And Gracenote To Bring K-POP To Fans Around The World; Gracenote And YG PLUS To Make All K-POP Music More Searchable And Discoverable On Global And Regional Streaming Music Platforms And Services

» [2018-02-17] VNUE Inc. To Acquire Music Rights Startup Soundstr; VNUE Acquisition Aims To Ensure A Fairer Royalty System

» [2018-02-17] Is Podcasting The New Radio?; 25% Of Surveyed Americans Say They've Listened To A Podcast In The Past Month, Up From Less Than 10% In 2008

» [2018-02-01] Insomniac Announces Inaugural Electric Daisy Carnival China Set To Debut In Shanghai; China Marks EDC's Second Location On The Asian Continent

» [2018-02-01] Viberate & Imogen Heap Strive To Give Equal Opportunity To Every Artist; Heap's Main Role In Viberate's Advisory Team Will Be To Help Further Guide Us Toward A Second To None Service For The Live Music Segment

» [2018-01-22] Italian Independent Music Collective Fil1993 Group Signs With MusicDish*China; MusicDish*China Will Be Developing Their Online Presence And Social Media In China As Well As Releasing Their Catalogue To Chinese Streaming Music Services

» [2017-12-25] MusicDish*China Presents 'Savage Guitarist' Todd Clouser In Beijing; As Part Of His #YouTheBrave Asia Tour That Includes 8 Shows Across Japan, Todd Will Be Giving Solo Shows At Laifu Livehouse On 12/27 And Temple Bar On 12/28

» [2017-12-20] Mixcloud Taps Gracenote For Advanced Music Recognition; Next-generation Audio Fingerprinting Helps Mixcloud Identify And Catalog Copyrighted Music Within User-generated Content

» [2017-12-18] Copyright Royalty Board Increases Sirius XM Royalty Rate; Judges Announce Royalty Rates And Terms For Satellite Audio Radio Services (SDARS) And Preexisting Subscription Services
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Hybrid Studios Hosts Annual NAMM Afterparty

High Definition Music Card - The New Way To Experience Music!

DEATH BY MISADVENTURE, New True Mystery Podcast Launches 31st January 2018

Music And Kids Joins Forces With Carnie Wilson, With Plans To Provide One-on-One After-School Music Education To Thousands Of Middle And High School Students

Don Dawil's Valentine's Day Debut Latin Single "Necesito Verte"

Taking Applications - The 23rd Annual USA Songwriting Competition

The International Music Consulting Firm GINGIO Hosts Events At NAMM And Grammy Weeks

Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2018 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships