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Activate Entertainment Launches Down Low Records Internationally
MIDEM '06 News
By Mi2N
(more articles from this author)
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Activate Entertainment introduces Down Low Records (DLR) to the international music community at Midem 2006. DLR is a US-based record company with a roster that includes Bodaiga, Splitfaces and J-Sneed. Bodaiga has a current hit single produced by Lil Jon of BME called "We Don't Play Dat." DLR will be seeking to establish relationships, licensing, co-ventures, concert bookings, publishing and production deals.

BODAIGA is a hip-hop artist emerging from the Midwest. His vibe is a combination of the East, West, and South that turns into something we call "Nasty Norf." Nasty Norf isn't just a sound, but it also describes the region that Bodaiga represents. Even though the Midwest has gained its recognition from famed artists such as Eminem, Nelly, Kanye West, and Twista, Bodaiga is a multi-talented and diverse lyricist who will definitely establish himself as a force to be reckoned with in today's competitive environment. When it comes to making hit songs, Bodaiga possess the necessary and longevity because he's an artist that's forever evolving. Bodaiga has the ability to make his audience party one moment, and then he's able to turn around and hit you with day-to-day struggles of inner-city life as well as political/social issues of the world. Bodaiga current hit single is "We Don't Play Dat," produced by Lil Jon of BME and featuring Bun B of UGK and Wine-O. The single received escalated airplay in the US.

If you're into rap with intelligent, meaningful lyrics and memorable beats, look no further than SPLITFACES. This east coast-based artist puts it down. You will feel the emotion and power in every track. Raw. Honest. Real. Splitfaces, born Samuel Wilson in Dover, Delaware, was raised by a single father on the po' side of town. With his mother being black and his father being white, he consistently faced with racism. Pulled in one direction or another, Splitfaces drew upon music to calm his soul. At the age of 7 he fell in love with Hip-Hop. With its rhythmical sound, Splitfaces was able to create a balance in his confused world. Since then he is credited with writing over 200 songs. His skills as a lyrist and performer caught the attention of Down Low Records. His current project, New Beginning, includes the hit singles "Light of Mine," "Countdown to Final Curtain," and "Tomorrow." New Beginning is sure to be a critic pick and chart topper.

Every since he can remember, J-SNEED has been a fan of music. From singing in his church choir to playing the saxophone, J-Sneed has had a firm hold on music. He fell in love with Hip-Hop when he heard his first "Bone Thugs in Harmony" CD. After that he was hooked. Entering high school was a musical stepping-stone for him. Although he was still playing the saxophone, J-Sneed found himself being very interested in the underground rap music scene of Houston. "Screw music was our style of rap to express ourselves in Houston," J-Sneed says. From the Legendary Screwed Up Click (S.U.C) to Swisha House, Houston music was beginning to emerge. With his current hit single "Mite Is Well," J-Sneed has sets his sites high and aims for the sky.

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