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MusicDish Founder To Talk About Buzz At CMW 2006
Canadian Music Week 2006 News
By MusicDish Network
(more articles from this author)
2006-02-15
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MusicDish founder Eric de Fontenay has been invited to speak on the "Blog-Rolling: Creating The Buzz In The New Media" panel at the 24th Canadian Music Week conference, the single longest running conference focusing on the business of Music. Eric will be discussing the growing importance of non-traditional avenues for artists to market their music as well as his company's experience in leveraging digital technology to help record labels such as Eagle Rock and City Canyon Records brand their artists.

"You surf on the web, and all you see are stories about how the iPod & satellite are killing broadcast radio. That's fine and good, but that just means that the industry needs to learn, and in some cases invent, new strategies and techniques to gain access to those iPods, XM radios and mobile phone.

"For example, advertising - the bread-&-butter of old media - is totally irrelevant in a digital world. When was the last time anyone clicked on a banner? Brand development, saturated marketing, relationship building ... this is the new lingo the industry will have to learn in order to be successful."

Eric will also take advantage of the conference to create a little buzz for Kobo Town, a Toronto-based Calypso Roots Reggae band he's managed since late 2005. The band will be performing the CMW's Amnesty International showcase on Thursday March 2nd, 10:00 PM at the Revival (783 College St.)

The MusicDish Network is a unique music platform providing artists and labels with saturated marketing and online brand development. As the Internet becomes a central medium for musicians to expose and sell their music, developing their online identity and presence is essential to their career's success, whether it's building a strong fanbase, creating 'buzz' or tapping new revenue sources. The MusicDish Network achieves this through a combination of syndicated marketing, online street teaming, community networking, and viral peer-to-peer distribution.

About Blog-Rolling: Creating The Buzz In The New Media
Blogs, 'zines, 'Net radio, podcasts. If these words are Swahili to you, then you need our help - stat! Suddenly there's a plethora of non-traditional avenues open to artists for marketing and promoting their music. In this session, a panel of experts will analyze the payback potential of various new media, from specialized weblogs ('blogs') to digital distribution to Internet radio to online fan-zines. You need to know how to navigate the new media. Luckily, we operate on a need-to-know basis.

Now in its 24th year, CMW is the single longest running and premiere conference focusing on business of Music, bringing together Sound Recording, New Technology and Broadcast for one spectacular week of events.

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