Sonicbids & Platinum Blue Announce Partnership
MIDEM '06 News
At MIDEM, the largest music industry conference in the world, Sonicbids and Platinum Blue inked a partnership that will include a joint marketing effort capitalizing on synergies between the two companies’ businesses.
Sonicbids is the established leader in online digital delivery of PR kits and artist submissions and is used by over 55,000 acts from around the world. The site has become a well regarded musician community as the company has emerged as the official submission platform for events that have become major stepping stones in an act's career such as the John Lennon Songwriting Contest, Virgin College Mega Tour, Summerfest, Billboard Song Contest, Zippo Hot Tour and many more.
Platinum Blue will soon be introducing the online version of their hit prediction technology called Music Science which is currently used by major and independent labels and has been endorsed by major artists. The service will be available for a small fee to any unsigned act or home producer who wants to see if their song has what it takes to climb the charts.
Through this partnership agreement, Sonicbids will offer the Music Science service to its members for a reduced price and Platinum Blue will offer its users the opportunity to become members of Sonicbids as part of their service price.
"This is a good deal for both companies as it allows us to be exposed to acts who aren’t using our service yet and it allows Platinum Blue to expose their hit predicting service to our members, many of whom are working in the hopes of having just that, a hit" said Panos Panay, founder and CEO of Sonicbids.
Mike McCready, CEO of Platinum Blue said, "This kind of deal positions Platinum Blue as the best source for helping artists ensure their music will be successful among the fans for which they’re aiming. The credibility Sonicbids brings to this effort won’t be lost on our market."