Key Music, Entertainment And Media Executives To Announce New Music And Entertainment Genre “URBAN INSPIRATIONAL™”
In Nashville, TN April 4, 2006
A national press conference will be held in Nashville on April 4, 2006, to announce a new music and entertainment genre titled “Urban Inspirational™” and its supporting initiative “The Urban Inspiration Trade Association™”. Urban Inspirational is a significant measure that will greatly impact the way music and entertainment is consumed affecting radio airplay and format, consumer spending and product placement in the general marketplace.
Urban Inspirational is the new cutting edge branding and positioning of the musical genre designed to appeal to a broad mainstream audience while providing content containing positive and clean messaging. Urban Inspirational provides an accurate categorization for a strong and significant portion of today’s music and entertainment, creating new global sales and marketing opportunities for the large cross-section of music and entertainment that currently does not receive the appropriate wide reaching exposure.
The new Urban Inspirational genre presents a counter culture and relevant alternative to the violence, racism and sexism currently found in some of today’s music aimed at the Generation XY Cusp demographic. In addition, Urban Inspirational brings together multi-cultural creativity and expression resulting in a broad audience appeal.
The Urban Inspiration Trade Association (“URBINTRA™”) will also be announced as the supporting trade initiative of Urban Inspirational and the Urban Inspirational music genre. This non-profit governing body comprised of leading media, record and entertainment executives will oversee and implement this new market segment and execute strategies to ensure and maintain its growth. The overall objective of URBINTRA is to affect positive social and economic change in the United States and globally by discovering, endorsing, and promoting music, entertainment and media content that contains positive messages for today's youth and culture.
Cheryl “Salt” Wray, Grammy Award Winning recording artist; MC Hammer, Grammy Award Winning recording artist; Donald Lawrence, Grammy Award Winning Recording artist and producer; Tyrone Davis, entertainment executive, music producer and founder, URBINTRA; Laura Schwartz, former special assistant and advisor to President Clinton; John Styll, president, Gospel Music Association; Jackie Patillo, general manager, Integrity Gospel; among other leading and distinguished entertainment industry executives and personalities.
April 4, 2006, from 1:30 PM-2:30 PM CST
Press check in: 1:00 PM standard room lighting (additional lighting not included)
Renaissance Nashville Hotel – Third Floor, Belmont Room 3
611 Commerce Street Nashville, TN 37203 615-255-8400
To RSVP and for additional information contact:
Pierre Redding, URBINTRA president and director of communications,
(203) 469-0835 ext. 1
Related News from Mi2N:
» Key Music, Entertainment And Media Executives To Announce New Music And Entertainment Genre “URBAN INSPIRATIONAL™” In Nashville, TN April 4, 2006
» Mixcloud Taps Gracenote for Advanced Music Recognition
» Copyright Royalty Board Increases Sirius XM Royalty Rate
» Live Entertainment Specialists Headliner Launch Premium Artist Booking Service
» Nordic & British Musicians' Unions' Joint Statement on Sexism in the Music Industry
» Women Make An Impact On The 2018 MPG Awards Shortlist
News Beat Directory
» [2017-12-25] MusicDish*China Presents 'Savage Guitarist' Todd Clouser In Beijing; As Part Of His #YouTheBrave Asia Tour That Includes 8 Shows Across Japan, Todd Will Be Giving Solo Shows At Laifu Livehouse On 12/27 And Temple Bar On 12/28
» [2017-12-20] Mixcloud Taps Gracenote For Advanced Music Recognition; Next-generation Audio Fingerprinting Helps Mixcloud Identify And Catalog Copyrighted Music Within User-generated Content
» [2017-12-18] Copyright Royalty Board Increases Sirius XM Royalty Rate; Judges Announce Royalty Rates And Terms For Satellite Audio Radio Services (SDARS) And Preexisting Subscription Services
» [2017-12-06] Lithuanian Band Grabs Bronze At The Silk Road Indie Music Festival 2017; Antikvariniai Kašpirovskio Dantys Competed With Bands From Belgium, Sweden, Armenia, Germany, Japan, South Africa, India, Norway, Poland, Italy And The UK As Well As China
» [2017-12-06] Live Entertainment Specialists Headliner Launch Premium Artist Booking Service; A Fully-managed Service That Simplifies The Process Of Booking Renowned Artists And Performers For Occasional Event Planners, Agencies And Brands
» [2017-11-27] Voice-Controlled Speakers & The Music We Listen Too; Music Is A Major Part Of The Way Amazon Echo And Google Home Owners Interact With Their Devices
» [2017-11-21] Nordic & British Musicians' Unions' Joint Statement On Sexism In The Music Industry; Discussions On The Issue Of Gender Inequality, Sexism And Sexual Harassment, The Scale Of Which Had Been Highlighted By The Recent #metoo Campaign
» [2017-11-13] Women Make An Impact On The 2018 MPG Awards Shortlist; Nearly A Quarter Of Those Named This Year Are Female, Proving That Music Production Is No Longer A Bastion For The Boys
» [2017-11-13] The Nashville Musicians Sound Healthcare Plan Rolls Out; Sound Healthcare & Financial Announced The Formation Of A True Group Health Insurance Policy Plan For Musicians And Industry Professionals
» [2017-11-09] Streaming & Listening Diversity - Spotify Case Study; Will Artists Have An Easier Time Finding An Audience, Or Will Streaming Focus Global Attention On A Small Number Of Stars?
» [2017-11-09] Two-Sides Of Copyright Finance: Sound Royalties & Kobalt; Sound Royalties Unearths Millions In Undistributed Royalties While Kobalt Launches Fund To Invest In Music Copyright
» [2017-11-08] Career Moves: ROLI, Live Nation Sweden, Music Glue, BBR Music Group, Warner/Chappell Music Spain & Blue Night Soundscapes; ROLI Chief Creative Officer, Live Nation Sweden Managing Directors, Music Glue Global Head Of Business Development, BBR Music Group VP Of International, Warner/Chappell Music Spain Managing Director And Blue Night Director Of Music Clearance
follow MusicDish on