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Warner Music International Appoints Key Digital Music Executives
By Mi2N
(more articles from this author)
2006-03-31
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Warner Music International (WMI) announced the appointment of Eric Daugan to the newly created role of vice president, Digital Marketing. Daugan will be based in London and will report to John Reid, WMI's executive vice president, marketing. Daugan was previously director of Digital Business Development for Warner Music France.

Additionally, Warner Music France announced the appointment of Julie Demarigny as director of Digital Business. Demarigny will be based in Paris and will report to Thierry Chassagne, president, Warner Music France.

Reflecting the company's continued commitment to providing innovative digital music offerings to consumers, WMI created Daugan's new role to more closely unite the company's international artist marketing and promotion efforts with its digital business development strategy. In his new position, Daugan will also work closely with Warner Music Group's corporate business development group and record labels to execute the company's digital strategy.

In making this announcement, Reid commented, "Eric has pioneered numerous innovative and exciting digital projects for Warner Music France, and we're very excited to share his expertise to develop and execute ground-breaking, digital marketing campaigns for our international artists. This appointment illustrates Warner Music's commitment to integrate our digital strategy into all of our business operations, enabling us to stay ahead in this fast-developing space."

Daugan added, "I am extremely pleased to be joining John Reid's team in London. The cross over between marketing campaigns and digital music development is increasingly important, and now we will have the capability to fully exploit Warner Music's incredible music assets across all available platforms."

Daugan entered Warner Music France in 1999 initially as key accounts manager in the sales department. He then shifted to the digital space where he was appointed head of New Media in 2000. Most recently, Daugan served as director of Digital Business Development.

Julie Demarigny will replace Daugan as director, Digital Business, for Warner Music France effective March 13. Demarigny joins the company from SonyBMG France, where she was general manager of Global Digital Business since 2000.

Of these appointments, Thierry Chassagne said, "I would like to thank Eric for his creativity and dedication. This appointment is a logical step of his strong commitment to the digital development of Warner Music France. The arrival of Julie within our team is for us a considerable asset. She not only has the opportunity to capitalize on the first-rate campaigns developed by Eric, but also has the experience and background to maintain Warner Music France's position at the fore-front of the digital music industry by exploring new opportunities for our artists."

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