Ringing In The Changes: The Explosive Growth Of Mobile Music Downloads
The market for full track music downloads to mobile devices was twenty times larger at the end of 2005 than it was twelve months earlier, a new study from ABI Research has revealed. "Mobile Music Services" surveyed world markets for downloads of full music tracks, ringtones and ringback tones.
It found that global revenues from over-the-air (OTA) downloaded full track songs last year were $251 million, up from $12.4 million in 2004. ABI Research forecasts that by 2011 this figure will be $9.3 billion.
What drives a successful music download service? According to Ken Hyers, principal analyst, Wireless Connectivity Research, there are five prerequisites:
* A 3G network capable of delivering the product;
* A distribution mechanism: effectively a mobile music store that can deliver the content to the customer, verify that the handset can accept the content, and ensure that users are paying for it;
* An agreement between an operator, one or more record labels, and possibly a content aggregator; (in North America, operators - there are currently only two in this field, Verizon and Sprint - tend to partner directly with record companies, while overseas, content aggregators are frequently included in the equation as middlemen);
* A robust DRM scheme that also allows users to move tracks easily between devices; and,
* Handsets with sufficient memory and feature-sets to support music downloads and transfers. This demand pleases handset manufacturers, who are only too happy to build high-margin extras into their new products.
"You also need people willing to buy OTA content," Hyers adds. "Over-the-air downloads will be relatively less successful in North America because of the high penetration of PCs. Overseas (particularly in Asia), PCs are less prevalent and the mobile phone is more so. There wasn't even a Japanese iTunes store until Q4 of 2005. That's part of the reason KDDI sold 30 million mobile tracks last year in Japan alone."
Related News from Mi2N:
» Ringing In The Changes: The Explosive Growth Of Mobile Music Downloads
» 13 Music Label Sold to MTN
» Darcus Beese Named President Of Island Records
» ASCAP Revenues Top $1.144 Billion In 2017
» BMG Appoints New Creative Directors In Nashville
» Live.me Launches Its First Live Musical Themed Content Series
News Beat Directory
» [2018-06-23] The 2018 MIDEM Silk Road International Music Alliance Signing; International Music Industries Signing Of A Mutual Resource Sharing Agreement With Shanghai Conservatory Of Music & The China Records Group
» [2018-06-06] Screen Music Connect To Explore The Music Of Film, Television And Interactive Media; Created By James Hannigan, Award-winning Composer And Game Music Connect Co-founder, Screen Music Connect Builds On The Success Of The Sold-out Game Music Conferences
» [2018-06-05] Fred Casimir To Develop BMG's Global Recordings Business; As Well As Building BMG's European Infrastructure, Casimir Was Instrumental In Developing BMG's Recordings Business
» [2018-06-03] 13 Music Label Sold To MTN; DSN Music Spins Off Record Label To Albuquerque Music Entrepreneur's New Group
» [2018-06-02] CISAC 2018 Annual Report; A Comprehensive Overview Of The Confederation's Work To Serve 4 Million Creators And 239 Authors Societies Across The World
» [2018-06-02] MusicDish Announces A Love Electric 2018 China Tour; The Tour Will Crisscross Through China With 12 Shows In 8 Cities, Including Guangzhou, Dongguan, Zhuhai, Shenzhen, Kunming, Jiaxin, Wuhan And Beijing
» [2018-06-02] Darcus Beese Named President Of Island Records; Renowned U.K. Music Executive To Join Universal Music Group's U.S. Label Leadership
» [2018-05-17] Avant-Garde Label Maybe Noise Launches In Beijing; The Official Launch Will Be On May 26 At Magnet Theater With A Performance Supporting Its First Vinyl Release: Píng Zč
» [2018-05-04] Award-Winning Lithuanian Rock Band Colours Of Bubbles "She Is The Darkness" 2018 China Tour; The Tour Will Kickoff In Shanghai Where The Band Will Represent Lithuania During The Country's Signing To The Silk Road Music Alliance
» [2018-05-01] Hollywood Heavyweights Launch New Christian Music Label; Their Debut Release, Firma Collective - Songs For Every Soul, Was Produced By Mgrdichian And Mixed By The Legendary Brian Reeves
» [2018-04-30] Pop Artist Ava King Releases New Single; Paris-born Ava King Decided To Move To Beijing Where She Wrote For One Of The Biggest Chinese Movie Production Companies, HuaYi Brothers
» [2018-04-27] NetEase Cloud Music Sign Distribution Partnership With B2 Music; Chinese Music Streaming Service To Release Billboard "Best Of Asia" Album Series
follow MusicDish on