MusicDish e-Journal - October 20, 2018
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Harriett Brand To Join Universal Music
Top MTV strategist takes newly created business development role
By Mi2N
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Stepping into a newly created post within the world's largest music company, Harriett Brand has been named senior vice president, business development, for Universal Music Group International (UMGI), based in London.

The appointment was announced by UMGI Chairman and Chief Executive Lucian Grainge, to whom Brand will report. Universal Music Group International is a division of Universal Music Group (UMG), the world's largest music company.

Harriett Brand is joining Universal Music after 13 years at MTV, where she was most recently senior vice president of music for MTV Networks International in London. During her tenure, Brand played a central role in the development of the MTV Europe Music Awards and of many of the influential broadcaster's music channels, among other accomplishments. Previously, she held a number of senior posts at EMI in the U.S. and Europe.

The post which Brand will be taking and shaping will encompass key aspects of UMGI's new program of business development, with particular emphasis on fostering fresh links and alignments with current and prospective partners around the world.

Commenting on the appointment, Lucian Grainge said, "There is no one who better understands the power of artists and music in today's multi-platform, entertainment-driven marketplace than Harriett. Her experience, coupled with an instinctive ability to think and act strategically, make her the perfect person to help us to refine and energise our future business. I'm delighted that Harriett has chosen to bring her talent to Universal Music."

Harriett Brand said, "The whole working model for record companies is changing, which obviously makes this a very dynamic and interesting time. I know Lucian is determined to reinvent his business, and so to be part of that is magnetic to me.

"Some people question the future of the labels and have said to me that it's a good time to get out of the industry, but I believe the whole moment of re-imagining the business is a challenge for us. To be able to work with people who are determined to do that is a real privilege."

Brand added, "I left MTV at a peak time, which is the right moment to consider your next move. Your instincts say Go! when you have a chance to work for the biggest and best record company in the world."

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