MusicDish e-Journal - September 24, 2018
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Company Profile: ListenSmart.com
By Michele Wilson-Morris
(more articles from this author)
2000-06-20
Comment | Email | Print | RSS

Address

10500 Little Patuxent Pkwy.
Columbia, MD 21044
(410) 772-9998

Executives/Officers

Sean P. Fenlon - President & CEO
Marc A. Contract - Vice President
Hyun Lee - CTO & System Architect
David Seidl - VP, Strategic Development and General Counsel

Company Background

In 1998, Sean Fenlon was working towards a Doctorate of Music Arts at the Peabody Institute of Music in Baltimore, Maryland, when he became enamored with the opportunities presented by the emergence of the Internet and related technologies. He was convinced that the Internet was poised to transform how listeners related to music. As an independent artist, he was one of the first to convert his music into MP3 song files and upload them to Web site for people to enjoy. The experience had its pros, but the downside was that the sites to which he and other artists posted their music became large and successful, raising an enormous amount of money in paid advertising in which the artists providing the music had no share. Determined that there was a better way, he sought the help of his friend and partner, Marc Contract. The two spent the next year studying the new music industry, monitoring and participating in the bulletin boards of independent artist sites, and creating a plan for something better for artists – ListenSmart.com.

Financial Information

ListenSmart.com received its first round of financing in the amount of $750,000 from private investors in October, 1999. They are about to receive their first institutional round of financing in July 2000, which will be in excess of $1 million dollars.

General Information

ListenSmart.com is an independent music Web site that is dedicated to indie artists, sharing 50% of all advertising revenue with artists who participate in their "revenue sharing" program. The site announced its intention to launch at the New York Music & Internet Expo in New York in March, 2000, and expects to officially launch in July.

Highlights

"Revenue sharing" artists who provide music to the ListenSmart.com site are given a share in 50% of the advertising revenues received by ListenSmart.com. This concept is one of the things that make ListenSmart.com unique – it appears to be truly devoted to helping its artists and not just profiting from them. While many sites use the music of indie artists to drive traffic to the site, which then attracts advertising dollars, ListenSmart.com is one of the first to actually give the artists a share of that money. Per President and CEO Sean Fenlon, "Most sites are interested in using the artists' content to drive traffic to their site, but prefer to keep the artist at arms length. Our focus is not so much on traffic to our site, but on the inherent entertainment value of the artists' music. Thus, we enter into a music publishing relationship with our artists and help them to maximize the earning potential of their songs through all available means…CD sales, recording contracts, synchronization licenses, radio airplay, etc."

"Revenue sharing" artists effectively enter into a business relationship with ListenSmart.com as the contractual music publisher for the song(s)/composition(s). Each artist has the option of establishing this relationship on a song-by-song basis. Thus, for each "revenue sharing" song or composition, the artist will sign a standard single-song publishing contract. In exchange for establishing ListenSmart.com as their music publisher, the artist stands to potentially earn considerable immediate and future revenues. The exact distribution amounts are commensurate with the total number of downloads received by the artist's "revenue sharing" songs, relative to the songs of all the other "revenue sharing" artists.

ListenSmart.com also offers its "revenue sharing" artists online caveats, such as services through SyncSmart.com, SmartAandR.com, and the Omnipost Online Music Service, which are its sister sites. SyncSmart.com allows movie and television producers, as well as advertising agencies and other entities that license original music, to quickly find music to match their specific criteria and budget, and then negotiate rights of usage via the Internet. SmartAandR.com is an industry insider Web site that is designed to help record labels, A&R representatives and record producers looking for new material or to sign new talent. Using advanced search criteria and customizable algorithms, the site will allow recording executives to quickly find new artists, review their business standing (including their legal and management representation), overall popularity on ListenSmart.com, touring experience, availability and other factors that could hasten their signing. OmniPost Online Music Service is an optional free service for ListenSmart.com's artists that automatically posts the music of any artist who uploads their music to the ListenSmart.com site to every other MP3 or independent music site available. OmniPost is designed to provide artists with immediate, broad-based online exposure through a single, convenient entry into the online world of music.

Addressing the site and its rapidly approaching launch, Mr. Fenlon said, "We're very excited about the launch because we've spent almost nine months in preparation for it." When asked about ListenSmart.com in general, he responded "I really think the one thing that makes ListenSmart special in the online music world is its innovative business model." Indeed, with the new economy that the Internet has ushered in, new business models are not just desirable – they are required. Taking traditional businesses models and trying to force them on the intricacies of cyberspace is risky in terms of their ability to work. The Internet requires innovation, and its entrepreneurs must "think outside of the box."

While ListenSmart.com's general business model is one that shares advertising revenue with their artists who elect to sign up for the "revenue sharing" program, services are also available for artists who do not elect to participate in this program. As with "revenue sharing" artists, the music of "non-revenue sharing" artists can be uploaded to the site free of charge to be made available to music lovers for download. Additionally, they are provided with "on-demand CD production services" whereby people listening to any artist or band's music via the site and wish to purchase the CD can simply click on a button. ListenSmart.com burns the CD automatically and creates the cover, then sends it out to the customer and splits the revenue 50/50 with the artist.

Linkography

ListenSmart.com – www.listensmart.com
SyncSmart.com – www.syncsmart.com
SmartAandR.com – www.smartaandr.com


Home » News Beat » Company Profile: ListenSmart.com
Permalink:http://www.musicdish.com/mag/?id=1115
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

News Beat

» indieOn Connects Music to the Blockchain

» 13 Music Label Sold to MTN

» Darcus Beese Named President Of Island Records

» ASCAP Revenues Top $1.144 Billion In 2017

» BMG Appoints New Creative Directors In Nashville

News Beat Directory



» [2018-09-16] Live Nation Electronic Asia Inks Deal With Budweiser For Creamfields Festivals; Together, Creamfields And Budweiser Will Focus On Building Entirely New Content For Dedicated Electronic Music Fans Throughout Asia

» [2018-08-23] Andy Ma Appointed Warner Music China CEO; Andy Ma Has Also Been Appointed EVP, Commercial And Business Development For Greater China

» [2018-08-23] IndieOn Connects Music To The Blockchain; IndieOn Is Confident Of Creating A "music Miner" Who Listens More And Grow Their Token Value

» [2018-06-23] The 2018 MIDEM Silk Road International Music Alliance Signing; International Music Industries Signing Of A Mutual Resource Sharing Agreement With Shanghai Conservatory Of Music & The China Records Group

» [2018-06-06] Screen Music Connect To Explore The Music Of Film, Television And Interactive Media; Created By James Hannigan, Award-winning Composer And Game Music Connect Co-founder, Screen Music Connect Builds On The Success Of The Sold-out Game Music Conferences

» [2018-06-05] Fred Casimir To Develop BMG's Global Recordings Business; As Well As Building BMG's European Infrastructure, Casimir Was Instrumental In Developing BMG's Recordings Business

» [2018-06-03] 13 Music Label Sold To MTN; DSN Music Spins Off Record Label To Albuquerque Music Entrepreneur's New Group

» [2018-06-02] CISAC 2018 Annual Report; A Comprehensive Overview Of The Confederation's Work To Serve 4 Million Creators And 239 Authors Societies Across The World

» [2018-06-02] MusicDish Announces A Love Electric 2018 China Tour; The Tour Will Crisscross Through China With 12 Shows In 8 Cities, Including Guangzhou, Dongguan, Zhuhai, Shenzhen, Kunming, Jiaxin, Wuhan And Beijing

» [2018-06-02] Darcus Beese Named President Of Island Records; Renowned U.K. Music Executive To Join Universal Music Group's U.S. Label Leadership

» [2018-05-17] Avant-Garde Label Maybe Noise Launches In Beijing; The Official Launch Will Be On May 26 At Magnet Theater With A Performance Supporting Its First Vinyl Release: Píng Zč

» [2018-05-04] Award-Winning Lithuanian Rock Band Colours Of Bubbles "She Is The Darkness" 2018 China Tour; The Tour Will Kickoff In Shanghai Where The Band Will Represent Lithuania During The Country's Signing To The Silk Road Music Alliance
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Royale - Playground (Single)

Make A Wish With Catherine Duc's 'Stargazing' Remix Of Ben Hobbs' 'Blind To You'

Asian Pop Queen Celest Releases Debut English Single/Video "I Got Him"

Cinq Music Partners With Janet Jackson For First Independent Release On Her Rhythm Nation Records

Rick Vines Debut Release "So Happy!"

IES 18 Explodes With WARPED Kevin Lyman’s 1st Appearance After 24 Year Run

OcnSide Releases Summery Indie-Pop Single “Taking Me Over”



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2018 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships