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Music Choice Announces The Addition Of Sarah Burke As Its New Director Of Marketing
By Mi2N
(more articles from this author)
2006-07-21
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Music Choice, the leading multi-platform music network that reaches millions of consumers through their TVs, PCs, and cell phones, announced the addition of Sarah Burke as its director of marketing. In her new position, Sarah will be responsible for driving and managing the consumer, affiliate, and music marketing efforts at Music Choice. As the company continues to rollout its free video-on-demand music service, its cellular offering, and its broadband music service, Sarah and her marketing team will work closely with the cable & telecommunications industries to drive both awareness and usage. In addition, Sarah and the marketing team will continue to develop and strengthen partnerships with the record industry to launch unique music shows, artist promotions and music-related programming on Music Choice. Sarah will also be a valued member of the company's branding team that is tasked with the development and implementation of the company's branding strategy.

"Sarah's diverse marketing background and industry experience make her an excellent fit for Music Choice," says Christina Tancredi, executive vice president of Music Choice. "Sarah will have the unique opportunity to develop and execute a marketing plan for a music network that has evolved from an audio network to a multi-platform music video network that programs the most-popular video-on-demand music service in the Country."

Sarah comes to Music Choice from MTV Networks where she worked on such brands as Nickelodeon, Nick at Nite, TV Land, The N, and Noggin. Prior to joining MTV, Sarah worked at TechTV, a television network dedicated to technology. She was responsible for creating campaigns to support multiplatform distribution, as well as marketing initiatives to increase consumer awareness.

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» Music Choice Announces The Addition Of Sarah Burke As Its New Director Of Marketing


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