MusicDish e-Journal - November 21, 2017
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Sub-Urban Brands Signs Cross-Promotional Partnership With Hit Maker EMI/Capital Records, World's Largest Independent Music Company
By Mi2N
(more articles from this author)
2006-07-21
Comment | Email | Print | RSS

Sub-Urban Brands, Inc., a multi-brand apparel company pursuing high revenue growth in the global fashion industry, has announced a partnership with musical icon EMI/Capital Records to cross-promote the company's Mash Culture Lab brand clothing.

EMI is the world's largest independent music company, operating in 50-plus countries. EMI is comprised of two divisions: EMI Music and EMI Music Publishing, which together generated revenues exceeding $2 billion in 2005. Representing more than 1000 artists, including The Beatles, The Rolling Stones, Nora Jones and Coldplay, it owns the rights to over one million titles.

"Music culture is essential to Sub-Urban's brand identity," said Joseph Shortal, chief executive officer of Sub-Urban Brands. "Partnering with EMI is ideal because it allows us to communicate our brand message on a massive scale through musicians that influence our target audience. We believe this partnership further validates Sub-Urban as the next trend-setting apparel company."

As part of the agreement, Sub-Urban's MCL garments will carry a digital hangtag with free musical downloads from musicians such as rock artist Hedley and urban star Chingy's upcoming album. Hedley has been nominated for two Junos Awards (Rock Album and New Group of the Year). The band has a certified platinum record album and has booked a nationwide tour with another popular rock artist Simple Plan. Chingy is a St. Louis hip hop artist whose breakthrough debut album, Jackpot, went triple platinum in 2003.

Recently, Sub-Urban announced the launch of Mash Culture Lab, a brand that, coupled with the partnership with EMI, continues the Company's successful integration of fashion, music, sports and entertainment. Mash Culture Lab is the latest clothing line to be launched under Sub-Urban's core strategy to create a diversified brand portfolio, aimed at maximizing revenue potential and mitigating risk, while maintaining strong brand appeal for each consumer base.

The collaboration between Sub-Urban Brands and EMI/Capital is another milestone under Sub-Urban's strategic initiative to create new brands that leverage today's youth market by integrating different cultures and previous generations to create a mish-mash style that integrates fashion, music, sports and entertainment.

"We are pleased to enter into an exciting relationship of this nature that presents such important marketing potential for us," said Mr. Shortal. "Partnering with one of the world's largest media companies further validates Sub-Urban as a high-profile and cutting-edge apparel company."

Related News from Mi2N:
» Sub-Urban Brands Signs Cross-Promotional Partnership With Hit Maker EMI/Capital Records, World's Largest Independent Music Company


Home » News Beat » Sub-Urban Brands Signs Cross-Promotional Partnership With Hit Maker EMI/Capital Records, World's Largest Independent Music Company
Permalink:http://www.musicdish.com/mag/?id=11191
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

News Beat

» Nordic & British Musicians' Unions' Joint Statement on Sexism in the Music Industry

» Women Make An Impact On The 2018 MPG Awards Shortlist

» Two-Sides of Copyright Finance: Sound Royalties & Kobalt

» Career Moves: ROLI, Live Nation Sweden, Music Glue, BBR Music Group, Warner/Chappell Music Spain & Blue Night Soundscapes

» Europe's Digital Music Leaders Form Alliance

News Beat Directory



» [2017-11-21] Joint Statement By The Nordic Musicians' Unions And British Musicians' Union; Discussions On The Issue Of Gender Inequality, Sexism And Sexual Harassment, The Scale Of Which Had Been Highlighted By The Recent #metoo Campaign

» [2017-11-13] Women Make An Impact On The 2018 MPG Awards Shortlist; Nearly A Quarter Of Those Named This Year Are Female, Proving That Music Production Is No Longer A Bastion For The Boys

» [2017-11-13] The Nashville Musicians Sound Healthcare Plan Rolls Out; Sound Healthcare & Financial Announced The Formation Of A True Group Health Insurance Policy Plan For Musicians And Industry Professionals

» [2017-11-09] Streaming & Listening Diversity - Spotify Case Study; Will Artists Have An Easier Time Finding An Audience, Or Will Streaming Focus Global Attention On A Small Number Of Stars?

» [2017-11-09] Two-Sides Of Copyright Finance: Sound Royalties & Kobalt; Sound Royalties Unearths Millions In Undistributed Royalties While Kobalt Launches Fund To Invest In Music Copyright

» [2017-11-08] Career Moves: ROLI, Live Nation Sweden, Music Glue, BBR Music Group, Warner/Chappell Music Spain & Blue Night Soundscapes; ROLI Chief Creative Officer, Live Nation Sweden Managing Directors, Music Glue Global Head Of Business Development, BBR Music Group VP Of International, Warner/Chappell Music Spain Managing Director And Blue Night Director Of Music Clearance

» [2017-11-08] Europe's Digital Music Leaders Form Alliance; European Digital Music Companies Launch Of Digital Music Europe

» [2017-11-05] Pandora Subscriber Base Grows To Over 5 Million; Pandora Premium Paid Subscribers Cross The 1 Million Milestone In October 2017

» [2017-11-05] Hybrid Studios Announces Online Mastering Services; Engineers Billy Klein And Brian Frederick Spearhead New Online Mastering Effort Through OC Studio

» [2017-11-05] Music Industry Betting On VR & AR For New Revenue; The Music Industry Is Making An Early Bet On VR & AR To Create New Revenue Streams Across All Their Lines Of Business

» [2017-11-04] Sound Royalties Unearths Millions In Undistributed Royalties; Nearly $14 Million In Undistributed Royalties Has Been Found By Music-focused Finance Firm Sound Royalties

» [2017-11-02] MusicDish*China October China Label Music Releases And Charts; Several Tracks From October Releases Have Charted On Chinese Music Portal Kanjian ING Top 10 Weekly Chart
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

LOVE MY COUNTRY! Is The Ultimate Compilation Series Featuring 20 Hot New Hits

Getting Restless

Your Favorite Color Releases "Heartache"

Melvin Alan Album "Wonderful Life"

Jean Louisa Kelly Presents A Personal Collection Of Songs From The American Standards And Musical Theater

halie and the moon Signs Distribution Deal For Asia With JVC Kenwood Victor Entertainment

Deadline Looms - The 14th Annual Acoustic Music Awards



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2017 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships