MusicDish e-Journal - June 18, 2018
MusicDish Advertising Network
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Sub-Urban Brands Signs Cross-Promotional Partnership With Hit Maker EMI/Capital Records, World's Largest Independent Music Company
By Mi2N
(more articles from this author)
Comment | Email | Print | RSS

Sub-Urban Brands, Inc., a multi-brand apparel company pursuing high revenue growth in the global fashion industry, has announced a partnership with musical icon EMI/Capital Records to cross-promote the company's Mash Culture Lab brand clothing.

EMI is the world's largest independent music company, operating in 50-plus countries. EMI is comprised of two divisions: EMI Music and EMI Music Publishing, which together generated revenues exceeding $2 billion in 2005. Representing more than 1000 artists, including The Beatles, The Rolling Stones, Nora Jones and Coldplay, it owns the rights to over one million titles.

"Music culture is essential to Sub-Urban's brand identity," said Joseph Shortal, chief executive officer of Sub-Urban Brands. "Partnering with EMI is ideal because it allows us to communicate our brand message on a massive scale through musicians that influence our target audience. We believe this partnership further validates Sub-Urban as the next trend-setting apparel company."

As part of the agreement, Sub-Urban's MCL garments will carry a digital hangtag with free musical downloads from musicians such as rock artist Hedley and urban star Chingy's upcoming album. Hedley has been nominated for two Junos Awards (Rock Album and New Group of the Year). The band has a certified platinum record album and has booked a nationwide tour with another popular rock artist Simple Plan. Chingy is a St. Louis hip hop artist whose breakthrough debut album, Jackpot, went triple platinum in 2003.

Recently, Sub-Urban announced the launch of Mash Culture Lab, a brand that, coupled with the partnership with EMI, continues the Company's successful integration of fashion, music, sports and entertainment. Mash Culture Lab is the latest clothing line to be launched under Sub-Urban's core strategy to create a diversified brand portfolio, aimed at maximizing revenue potential and mitigating risk, while maintaining strong brand appeal for each consumer base.

The collaboration between Sub-Urban Brands and EMI/Capital is another milestone under Sub-Urban's strategic initiative to create new brands that leverage today's youth market by integrating different cultures and previous generations to create a mish-mash style that integrates fashion, music, sports and entertainment.

"We are pleased to enter into an exciting relationship of this nature that presents such important marketing potential for us," said Mr. Shortal. "Partnering with one of the world's largest media companies further validates Sub-Urban as a high-profile and cutting-edge apparel company."

Related News from Mi2N:
» Sub-Urban Brands Signs Cross-Promotional Partnership With Hit Maker EMI/Capital Records, World's Largest Independent Music Company

Home » News Beat » Sub-Urban Brands Signs Cross-Promotional Partnership With Hit Maker EMI/Capital Records, World's Largest Independent Music Company
Email |Print |Comment |RSS

back | top

MusicDish Advertising Network

News Beat

» 13 Music Label Sold to MTN

» Darcus Beese Named President Of Island Records

» ASCAP Revenues Top $1.144 Billion In 2017

» BMG Appoints New Creative Directors In Nashville

» Launches Its First Live Musical Themed Content Series

News Beat Directory

» [2018-06-06] Screen Music Connect To Explore The Music Of Film, Television And Interactive Media; Created By James Hannigan, Award-winning Composer And Game Music Connect Co-founder, Screen Music Connect Builds On The Success Of The Sold-out Game Music Conferences

» [2018-06-05] Fred Casimir To Develop BMG's Global Recordings Business; As Well As Building BMG's European Infrastructure, Casimir Was Instrumental In Developing BMG's Recordings Business

» [2018-06-03] 13 Music Label Sold To MTN; DSN Music Spins Off Record Label To Albuquerque Music Entrepreneur's New Group

» [2018-06-02] CISAC 2018 Annual Report; A Comprehensive Overview Of The Confederation's Work To Serve 4 Million Creators And 239 Authors Societies Across The World

» [2018-06-02] MusicDish Announces A Love Electric 2018 China Tour; The Tour Will Crisscross Through China With 12 Shows In 8 Cities, Including Guangzhou, Dongguan, Zhuhai, Shenzhen, Kunming, Jiaxin, Wuhan And Beijing

» [2018-06-02] Darcus Beese Named President Of Island Records; Renowned U.K. Music Executive To Join Universal Music Group's U.S. Label Leadership

» [2018-05-17] Avant-Garde Label Maybe Noise Launches In Beijing; The Official Launch Will Be On May 26 At Magnet Theater With A Performance Supporting Its First Vinyl Release: Png Z

» [2018-05-04] Award-Winning Lithuanian Rock Band Colours Of Bubbles "She Is The Darkness" 2018 China Tour; The Tour Will Kickoff In Shanghai Where The Band Will Represent Lithuania During The Country's Signing To The Silk Road Music Alliance

» [2018-05-01] Hollywood Heavyweights Launch New Christian Music Label; Their Debut Release, Firma Collective - Songs For Every Soul, Was Produced By Mgrdichian And Mixed By The Legendary Brian Reeves

» [2018-04-30] Pop Artist Ava King Releases New Single; Paris-born Ava King Decided To Move To Beijing Where She Wrote For One Of The Biggest Chinese Movie Production Companies, HuaYi Brothers

» [2018-04-27] NetEase Cloud Music Sign Distribution Partnership With B2 Music; Chinese Music Streaming Service To Release Billboard "Best Of Asia" Album Series

» [2018-04-24] Skype And Mixcloud Launch "Connecting..." Podcast Series; Podcast Series Connects The Music World's Brightest Sparks And Explores The Power Of Creative Collaboration
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

2018 Summer Additions Come To Hybrid Studios

Plunky's "Love Makes Us Better" Video Is Cosmic Jazz-Funk

Deadline Looms - The 23rd Annual USA Songwriting Competition

Carys - A Different Kind Of Normal - Debut CD Release

Melvin Riley Of Ready For The World Celebrates 35 Years In The Music Business And The Re-launch Of His Solo Career And New Billing Title

Listen: Darquise Explores The Art Of The Beak Up In His Debut Single "I Say One"

Artist Matthew Schultz Releases "Promise For Keeps" Featuring Gyptian

Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2018 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships