MusicDish e-Journal - November 24, 2017
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Pump Audio Offers Internet Video Industry First Legal Music Solution
By Mi2N
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Pump Audio, the leading provider of quality independent music to content creators globally, launched its Web-based solution for synchronizing original, legal background music to online videos and interactive productions. Through the new MyPump Soundtrack service, Pump Audio is solving the music copyright issues emerging with the explosion of online video sharing and online rich media advertising by providing an easy and affordable way for consumers, budding professionals, and small business to add licensed, independent music to their creations and Web commercials.

"Consumer-generated video is flooding onto the Internet, but this rapid growth has presented a wide range of copyright problems for the producers and companies hoping to make money from this space," said Steve Ellis, founder and CEO of Pump Audio. "Pump Audio has provided music solutions for the mainstream media for years and is in a perfect position to address the almost endless need for original music in online video, while overcoming the legal hurdles that threaten to stifle the new breed of online creators. We're poised to become the soundtrack for the Internet."

The MyPump Soundtrack service is currently available through Pump Audio at Pump Audio plans to further distribute the service later this year through partnerships with several online video-upload sites and creation services.

Pump Audio is moving onto the Web at a time when video, largely from everyday consumers and emerging professionals, is exploding onto the Internet on hundreds of video hosting and sharing sites. With the launch of MyPump Soundtrack, Pump Audio has opened its independent music catalog to content creators of all types.

MyPump Soundtrack allows creators to view their own video while searching through the Pump Audio catalog by genre, mood and speed to find the perfect track to match to their production. They can then perform simple song editing and add the music to their video.

Pump Audio already has established itself in television and advertising with professional customers including MTV Networks, NBC, New Line Cinema, Discovery Channel and advertising agency Saatchi & Saatchi. Music from Pump's growing catalog of more than 65,000 tracks has been used in hundreds of hours of television and advertising worldwide.

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