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Find Out About: What Every Musician Should Know About Self-Promotion:
The 29 Key Principles of Independent Music Marketing by Bob Baker
By Anne Freeman, The Aspiring Songwriter®
(more articles from this author)
2006-08-27
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Title: What Every Musician Should Know About Self-Promotion: The 29 Key Principles of Independent Music Marketing
Author: Bob Baker, The Buzz Factor
Genre: Self-help
Format: CD
Website: www.bob-baker.com

For Bob Baker, founder of The Buzz Factor, marketing is his profession and his passion, and marketing for Indie bands is his specialty. Bob has authored numerous books on various aspects of running your Indie band or label as you should: as a business.

Recognizing that not everyone has the time or inclination to read through his various business books, Bob has issued a new instruction CD, “What Every Musician Should Know About Self-Promotion: The 29 Key Principles of Independent Music Marketing,” as a listen-to-when-you’re-driving-or-walking-or-doing-any-mindless-chore primer for busy Indie artists and start-up labels who need a solid overview and introduction to Indie Marketing.

This 68-minute CD is perfect to those new to marketing, as it features a broad array of topics that you must familiarize yourself with when planning your business strategies, whether they are for the release of new product, booking gigs, marketing to fans and niche markets, and more. Some of the 29 topics reviewed in this CD include

· Killer media exposure tactics most acts never use

· The biggest mistakes bands make when promoting themselves

· Internet marketing strategies you need to be using now

· How to get the most bang from your live shows

· Clever ways to boost CD and merchandise sales

· How to make the most progress in the least amount of time

· The most effective ways to reach your best fans

What I especially like about this CD is that there is not fluff, just some basic facts and principals that are time-tested, but that many Indie artists and labels fail to use to their demise.

“What Every Musician Should Know About Self-Promotion” lays the groundwork for planning your marketing campaigns. Bob speaks clearly, sticks to the topic at hand, and is encouraging. The CD also provides a jumping-off place for you to delve more deeply in any of the subjects introduced in the CD by following-up with books and articles available through Bob Baker.

At $11.95, it’s hard to justify passing on “What Every Musician Should Know About Self-Promotion,” especially if you’ve never studied marketing. Take a listen to some samples on Bob Baker’s site, http://www.bob-baker.com/buzz/secret.html. And if you want to have half a chance at succeeding in your Indie music career, marketing is a must!

For more information about the author, click on the author’s name at the top of the page.


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