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Napster Bolsters Advertising Sales Team
By Mi2N
(more articles from this author)
2006-08-18
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Napster announced that Evan Cowitt and Mike Owen have joined Napster's in-house ad sales team selling integrated marketing programs on the company's recently launched web-based free music listening service. As vice president of Advertising Sales, Western United States, Cowitt reports directly to Napster President Brad Duea and is based in the company's Los Angeles headquarters. Owen, also reporting directly to Duea, has assumed the role of director of Advertising Sales, Eastern United States, and is based out of the company's office in New York City.

In addition to offering scalable targeted advertising programs on Napster's website and in the associated web-based music player, the Napster Ad Sales team is also working with potential advertisers to tailor campaigns through sponsored features, including custom playlists, co-branded music players, and Flash-in-Flash video. The team is also able to provide potential advertisers with strategic tools such as RSS feeds and an embedded music player that can be placed on Web sites across the Internet to enrich content and generate bounties through Napster's affiliate program. Promotion activations and other partner support are also available.

"As we assemble our ad sales team, we continue to seek out the most talented industry veterans to educate marketers about the engaging and interactive ways they can reach a highly-targeted demographic through Napster's free music listening service," said Brad Duea, president of Napster. "Evan and Mike both have a reputation for building web properties and developing value-add programs for sponsors, so we are very pleased they have decided to put their experience and enthusiasm to work for Napster."

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