Pink Floyd Manager Calls For Widespread Blanket Licensing, Copyright Reform
"Beyond The Soundbytes" takes stock of three years of music industry think tanks. It marks the first real attempt from within the UK music industry to solve the ongoing and underlying challenges of new technology and new consumer attitudes in the digital age.
Peter Jenner, author of first MusicTank report "Beyond The Soundbytes," is one of the music business' great serial offenders, with a 40 year career which encompasses staging The Rolling Stones' legendary free concert in Hyde Park, 1969, and managing artists from Pink Floyd to The Clash, Ian Dury and Billy Bragg. Peter is also secretary general of the IMMF (International Music Managers Forum), and the chairman of the ELMF (European Live Music Forum).
In composing this first ever review of MusicTank activity, Peter has summed up MusicTank's regular of-the-moment Think Tank debates (from DRM to future radio) which bring hot topics into sharp focus and pinpoint the opportunities created by disruptive technologies. He has also taken this opportunity to look beneath the immediate issues to unearth the fundamental and seismic changes which new technology and new consumer attitudes continue to affect within all areas of the business.
The four main areas of contention are:
- How does the modern listener want to consume music? How can the industry devise better models of delivering music which meet these needs while ensuring creators get paid?
- How can the record industry license music to new models which better meet the digital music consumer's expectations? What changes would this necessitate to collecting societies/licensing regimes?
- How should the artist/label relationship evolve (including copyright term and ownership) as music is delivered to consumers in different ways, with different expectations of use?
- What are the next steps to effect real change? What research is necessary? Who will take responsibility?
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