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MakeMusic, Inc. Management Addition
By Mi2N
(more articles from this author)
2007-01-13
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MakeMusic, Inc. announced today the appointment of Mary Schneider as chief marketing officer, filling the position vacated by Ron Raup's appointment to president and COO in October 2006.

Schneider is a senior-level marketing executive with extensive experience in e-commerce, direct marketing and general management. Most recently Schneider was the senior vice president of Edina-based iq Marketing, a marketing services company with a broad list of clients including such companies as American Family Insurance, Cargill, Yamaha, Mosaic and MetLife. Among her many accomplishments at iq Marketing, she created, developed and implemented client marketing programs including branding, direct marketing and demand creation activities for the United States and Europe.

Prior to joining iq Marketing, Schneider was vice president and general manager for Performark, Inc., a business-to-business application service provider. Mary's professional career also includes experience in marketing to the K-12 market with Sagebrush Corporation where she managed their data services division.

"Mary is an accomplished and versatile executive with a proven record of leadership and results," stated Ron Raup, MakeMusic president and COO. "In addition to her extensive marketing expertise she brings a diverse background in business development, account management/client services, product development and database management. Her broad competency represents an outstanding addition to our executive management team."

Schneider joins MakeMusic at an exciting time for the company, which plans to ship SmartMusic 10.0 in the first half of 2007. Offering full support of core curriculum titles for band, jazz ensemble, orchestra and choir - as well as pre-authored assignments for every title - SmartMusic 10.0 represents a complete solution for music educators.

SmartMusic 10.0 will also include SmartMusic Impact, a web-based service designed to manage student assignments, grades and recordings while documenting the progress of each student. This service allows educators to easily and quickly make individual assignments to every student in their class, and have the student submit graded assignments directly into their teacher's SmartMusic Impact grade book.

"SmartMusic 10.0 and SmartMusic Impact dramatically improve how teachers prepare students for concerts," according to CEO John Paulson. "They can now reach into students' home practice to guide, motivate and grade their progress. Our challenges as a company are to effectively communicate the new opportunities only SmartMusic can provide and develop SmartMusic files for the titles music teachers want to perform at concerts. We intend to increase our investment in these areas in order to facilitate more teachers adopting SmartMusic as an essential teaching tool."

MakeMusic is currently offering a preview of SmartMusic 10.0 at music education shows across the country. The company reports that initial response has been very encouraging and anticipates an accelerated rate of SmartMusic subscriptions starting in the fall of 2007. However, in light of school purchasing cycles and the nature of a subscription-based software sale, the company anticipates that the full impact of this release will occur as teachers return to school in the second half of 2008.

The company plans to initially target teachers in key states who are currently sponsoring SmartMusic students and help them integrate SmartMusic Impact as the standard way of preparing every student for concert performance. Additionally, the company plans to strengthen viral marketing efforts through the introduction of a SmartMusic advocate program and establishing SmartMusic as the standard for auditions.

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