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Global Agency's First Deal: Independent Music To Be Sold On MySpace
 Merlin, the world independent record sector's new licensing agency, agreed its first ever global deal, with the digital music company SNOCAP.
The agreement will enable repertoire from potentially thousands of independent labels across the world to be put into SNOCAP's retail MyStore initiative, which enables music to be downloaded from web sites across the world, including, via their partnership with MySpace, the world's number one social networking site.
MyStore's tie in with MySpace, set to launch in the near future with labels, will enable independent-signed artists from across the world to sell digital downloads of their music from their MySpace pages.
The downloads will be sold as unprotected MP3 files enabling them to be played on all digital music players including Apple's iPod.
The agreement, the first of its kind, is a global template deal which will be offered to all members of Merlin across the world over coming days.
Merlin has set the terms by which independents across the world can deliver their repertoire into SNOCAP. Once there, labels can use SNOCAP to sell their music over MySpace, a well as other music web sites. MyStores is a totally portable retail initiative that can be dropped in to any web site across the world.
Said Rusty Rueff, SNOCAP CEO, "The Merlin relationship is incredibly valuable to us, making it simple for us reach agreement with potentially thousands of labels in one go and enabling us to pass these efficiencies through to the Merlin labels."
Commented Charles Caldas, Merlin CEO, "The SNOCAP deal is a perfect example of the value that Merlin brings to it's members and to new music services, by creating an easy one-stop mechanism for both to do business."
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» Global Agency's First Deal: Independent Music To Be Sold On MySpace
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