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INgrooves - Evolution Of The Record Label
By Mi2N
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INgrooves, the leading digital music label and distribution company, announced that it has signed seven major recording artists, all representing different music genres, in the past two months. These artists combined have sold over 35 million units worldwide through their respective traditional record labels.

Tracey Lawrence (Country), Too $hort (Hip-hop/Rap), Thomas Dolby (Electronic), Joey McIntyre (Pop), Ginuwine (R&B/Soul), The Crystal Method (Dance) and Apex Theory (Rock) will all be using INgrooves as their digital label for new releases. INgrooves will use its proprietary distribution platform to guarantee that these artists, and all of its other clients, receive worldwide distribution to all online and mobile outlets.

"These signings represent the beginning of the end of the traditional major label as we have known it," said Robb McDaniels, chairman and CEO of INgrooves. "The industry has been undergoing a paradigm shift over the past few years and no one has been talking about what type of company would be there in the future to provide musicians with the suite of services they require to be successful in the digital era. INgrooves is that company and we are thrilled to be working with all these great artists," added McDaniels.

Multi-platinum artist Tracy Lawrence, formerly signed to Atlantic Records (Warner Music Group), has a new album that was released on his own label, Rocky Comfort Records, on January 30th.

"As a country recording artist launching my own record label, Rocky Comfort Records, and releasing my own music, I have been charged with assembling a team of experts to help us compete effectively and reach the masses. Digital technology and information dissemination has progressed so rapidly and continues to develop at such a fast clip, we found it necessary to seek the services of those who are experts in the area of digital distribution and promotion. It's our goal to reach out to our existing country music fans, but to also expose my music to potential new fans through the many portals digital technology provides. INgrooves surfaced as the natural choice for helping us reach our digital goals," commented Mr. Lawrence.

Too $hort, who sold over 7 million albums while signed to Jive Records (Sony BMG), just delivered his last album to them and is setting up his own label as well. Too $hort will release new and previously unreleased recordings from his catalogue as well as music from emerging Bay Area artists that he is developing on his own label. "The music game is changing, and a lot of the technology is coming from right here at home in the Bay Area. I feel as an artist it's an opportunity to tap a market that's growing really fast and INgrooves is the perfect place for me to take advantage of these changes," added Too $hort.

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