SDC Launches First DRM-Protected Full Track Mobile Music Service In China
SDC (Secure Digital Container), the leading, fully label-approved provider of technology for Digital Rights Management (DRM), is to power a landmark full- track mobile music download service in China.
The innovative new service will be the first of its kind in the rapidly growing Chinese mobile content market to be DRM-protected. It will be offered by Beijing Digital Telecom, the country's leading mobile handset retailer, in collaboration with SDC and Siemens.
The service uses SDC's advanced wireless DRM technology and the SDC Java Media Player in order to fully protect artists' copyright and meet international and Chinese record industry requirements for mobile distribution. Siemens will operate the service via its market- proven Music2You (M2Y) platform, which also incorporates the ADORA rights management platform, supplied by SDC's sister company Digital World Service (DWS).
Scheduled for launch on the 31 January 2007 in time for the Chinese New Year festivities, the new service offers titles from a number of local and international labels for download via China Mobile's WAP portal. Customers will be able to select music titles from a comprehensive catalogue and then download the complete version, with CD sound quality, straight to their mobile phones.
Beijing Digital Telecom is to market the service throughout its vast retail network in China. The company has over 800 retail outlets in China, covering 24 cities and provinces. The service will be sold direct to consumers using China Mobile's network and billing system, making it available to more than 250 million subscribers.
"China is looking to become the world's largest market for mobile music and SDC is supported by more than 100 handsets, including Chinese manufacturer ZTE. So It makes a lot of sense be partnering with Beijing Digital Telecom on the China Mobile network to launch this innovative new service, which is the first of its kind in China," says Michael Bornhäusser, CEO, SDC. "This deal once again confirms SDC as the only DRM provider who can truly meet the requirements of mature and emerging markets in a media-rich super- distribution environment."
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