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24 Berlin Music Companies Represented At Berlin Partner GmbH Stand At MIDEM 2007
By Mi2N
(more articles from this author)
2007-03-03
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At the MIDEM 2007 international music trade fair in Cannes, France, 32 of the 167 German exhibitors were from Berlin, the country's music capital. As part of the overall German presence at the convention, the Berlin Partner GmbH stand gave 24 mainly smaller companies from Berlin an unmistakable showcase on the international stage.

High-ranking political guests at the Berlin Partner get-together included Federal Culture Commissioner Bernd Neumann; Steffen Kampeter, the head of the CDU group in the parliamentary Budget Committee; and Monika Griefhahn, the culture and media spokeswoman of the parliamentary SPD.

Most of those that manned the Berlin Partner stand came away with a positive impression of the 41st MIDEM. For instance Dr. Gerhard Englert from Auricula managed to forge contacts with representatives from Great Britain, the Benelux countries, and Scandinavia for his first English-language talking book, "Wagner's Ring Motifs." With the support of the Chinese Culture Ministry, Tim Green (TGM Publishing & Consulting) secured himself the worldwide non-domestic exploitation rights to the works of China's most important movie composer of the present time, Huang Xiaoqiu. "Among other things I was able to attract two classical music labels and a Finnish rock label for sales purposes," Pool Musik's Mike Pyczak reported. Helmut Neumann from Asphalt Tango said, "After the trade fair we are optimistic of doing business with China, Korea, New Zealand, and Brazil."

Katja Bittner, the director of Berlin's Popkomm music trade fair, said, "The Berlin stand offered us the best atmosphere for important discussions." Cannes showed that Popkomm has done much to promote Berlin as a music location. At the same time Berlin's lively music scene is the best guarantee for a successful Popkomm. Berlin's hotel industry also made use of the Berlin Partner stand. Peter Knapp, sales manager at the Radisson SAS Hotel, commented, "We'll be taking home with us from Cannes specific enquiries for our three hotels in Berlin."

In addition to appearing in MIDEM's official show program, the Puppetmastaz used the Berlin Partner stand as a base from which to make contacts with representatives from around the globe. The hip-hop band represented on stage exclusively by hand puppets clearly expanded its fan base in Cannes. As Manager Jakob Karsten put it, "All our expectations have been fulfilled. And we've moved a big step closer to the Asian and North American markets."

The 1430 companies that make up Berlin's music industry employ more than 11,000 people and generate combined annual sales of about 1.5 billion euros. The city has 600 record labels, 120 music publishers, and 70 recording studios, while 250 clubs provide the perfect breeding ground for new trends and sounds. Some 20,000 full- and part-time musicians live and work in Berlin.

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