MusicDish e-Journal - January 18, 2018
MusicDish Advertising Network
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

A2IM Announces Historic Agreement With Commercial Radio To Insitute 'Rules Of Engagement' & An 'Indie Music Content Commitment'
By Mi2N
(more articles from this author)
Comment | Email | Print | RSS

The American Association of Independent Music (A2IM) has reached an historic understanding in principle with CBS, Citadel, Clear Channel and Entercom. This voluntary arrangement between the radio groups and A2IM establishes not only a set of Radio Rules of Engagement between the independent record labels and commercial radio, but also, for the first time in the United States, these radio groups have agreed to an Independent Music Content Commitment that equates to 8,400 half-hour blocks of airtime dedicated to Independent music.

This is a first-of-its-kind effort from corporate radio groups to acknowledge the strength and importance of the independent music sector's 30% marketshare. This is the result of a series of meetings and exchanges with first the FCC, and later the radio groups, initiated in June 2006 by A2IM, the trade organization that represents the interests of the independent music sector in the U.S. (Radio Rules of Engagement follow below).

Details on the roll-out of the independent music campaign will be forthcoming as each radio group identifies the way in which to best serve their respective markets. This monumental effort received active support and endorsement from the Future of Music Coalition (FMC), American Federation of Television and Radio Artists (AFTRA), American Federation of Independent Music (AFIM), Recording Artists Coalition (RAC), the Music Managers' Forum (MMF) and the National Academy of Recording Arts & Sciences (NARAS) in an example of the music community rallying its voice to benefit all its members.

"We have taken a free-market approach to fixing an imbalance in the marketplace - a self-correction without government interference," says Peter Gordon, A2IM board member and lead negotiator in this matter. "The independent sector is vibrant and the radio group has exhibited a forward thinking approach by supporting new ideas in a climate of uncertainty. We have emerged from a truly remarkable negotiation where both sides have been motivated to do the right things for the right reasons to benefit the listeners. This radio group is embracing a creative solution to a difficult problem to the benefit of all and they should be commended."

In June of 2006, following the first of the "payola" settlements reached by then-Attorney General of New York, Eliot Spitzer, and the major record labels, A2IM urged FCC Commissioners to consider the implementation of acknowledged and transparent practices to define the parameters of the relationships between record labels and radio. FCC Commissioner Jonathan Adelstein met with A2IM, then paired them with the radio group to explore ways to work together.

The radio consortium and A2IM reached agreement on a set of "Radio Rules of Engagement," the main tenants of which focus on equal access and transparency. As talks progressed, the concept of "indie-dedicated programming" emerged as the first step towards addressing the relative absence of independent music currently on the airwaves in proportion to the independent marketshare. Lead by CBS and endorsed by all the radio groups, this seven million dollar content commitment is a good-faith demonstration of radio's commitment to this music.


1. Radio should establish, and appropriately publicize, clear and non-discriminatory procedures for music submissions and access to radio station music programmers (to the extent any such access is provided).

2. Radio should not be allowed to sell or barter access to its music programmers.

3. Radio should not form relationships with any music companies, independent promotion companies, or other parties which provide for exclusive access to radio station music programmers, nor should Radio restrict access to its music programmers to those who contribute promotional consideration.

4. Radio should not exclude independent promotion companies, as a class, from gaining access to music programmers except for independent promotion companies which are compensated based upon playlist additions or increased spins.

5. Radio shall not ask for or expect, either directly or indirectly, any quid pro quo to play music, including but not limited to:
a. Any promotional considerations including cash and prizes
b. Local concert appearances
c. Exclusive relationships with recording artists

6. Radio (individual stations or their parent companies) shall not act in a coercive manner, make or imply threats to withhold or reduce airplay or make or imply promises to commence or increase airplay, in connection with the solicitation of any promotional consideration, or any promotional consideration promised or given to competitor stations, including concert appearances and artist "exclusives."

7. Disclosure: All cash and non-cash consideration (above a reasonable threshold) made by labels, artists, or their agents shall be confirmed in writing and shall be subject to internal tracking controls, with the information gathered as a result of these controls available to the FCC upon its request.

8. Contest prize recipients to the extent permitted by applicable law must be identified publicly, and confirmed as not employees of the radio station or members of their immediate families or households.

This proposal was drafted with input from music companies, radio programmers and promotion executives. It has also been endorsed by the following organizations to date:

* American Federation of Musicians (AFofM)
* American Federation of Television and Radio Artists (AFTRA)
* Future of Music Coalition (FMC)
* Music Managers' Forum (MMF)
* National Association of Recording Arts & Sciences (NARAS)
* Recording Artists Coalition (RAC)

Related News from Mi2N:
» A2IM Announces Historic Agreement With Commercial Radio To Insitute "Rules Of Engagement" & An "Indie Music Content Commitment"

Home » News Beat » A2IM Announces Historic Agreement With Commercial Radio To Insitute 'Rules Of Engagement' & An 'Indie Music Content Commitment'
Email |Print |Comment |RSS

back | top

MusicDish Advertising Network

News Beat

» Mixcloud Taps Gracenote for Advanced Music Recognition

» Copyright Royalty Board Increases Sirius XM Royalty Rate

» Live Entertainment Specialists Headliner Launch Premium Artist Booking Service

» Nordic & British Musicians' Unions' Joint Statement on Sexism in the Music Industry

» Women Make An Impact On The 2018 MPG Awards Shortlist

News Beat Directory

» [2017-12-25] MusicDish*China Presents 'Savage Guitarist' Todd Clouser In Beijing; As Part Of His #YouTheBrave Asia Tour That Includes 8 Shows Across Japan, Todd Will Be Giving Solo Shows At Laifu Livehouse On 12/27 And Temple Bar On 12/28

» [2017-12-20] Mixcloud Taps Gracenote For Advanced Music Recognition; Next-generation Audio Fingerprinting Helps Mixcloud Identify And Catalog Copyrighted Music Within User-generated Content

» [2017-12-18] Copyright Royalty Board Increases Sirius XM Royalty Rate; Judges Announce Royalty Rates And Terms For Satellite Audio Radio Services (SDARS) And Preexisting Subscription Services

» [2017-12-06] Lithuanian Band Grabs Bronze At The Silk Road Indie Music Festival 2017; Antikvariniai Kašpirovskio Dantys Competed With Bands From Belgium, Sweden, Armenia, Germany, Japan, South Africa, India, Norway, Poland, Italy And The UK As Well As China

» [2017-12-06] Live Entertainment Specialists Headliner Launch Premium Artist Booking Service; A Fully-managed Service That Simplifies The Process Of Booking Renowned Artists And Performers For Occasional Event Planners, Agencies And Brands

» [2017-11-27] Voice-Controlled Speakers & The Music We Listen Too; Music Is A Major Part Of The Way Amazon Echo And Google Home Owners Interact With Their Devices

» [2017-11-21] Nordic & British Musicians' Unions' Joint Statement On Sexism In The Music Industry; Discussions On The Issue Of Gender Inequality, Sexism And Sexual Harassment, The Scale Of Which Had Been Highlighted By The Recent #metoo Campaign

» [2017-11-13] Women Make An Impact On The 2018 MPG Awards Shortlist; Nearly A Quarter Of Those Named This Year Are Female, Proving That Music Production Is No Longer A Bastion For The Boys

» [2017-11-13] The Nashville Musicians Sound Healthcare Plan Rolls Out; Sound Healthcare & Financial Announced The Formation Of A True Group Health Insurance Policy Plan For Musicians And Industry Professionals

» [2017-11-09] Streaming & Listening Diversity - Spotify Case Study; Will Artists Have An Easier Time Finding An Audience, Or Will Streaming Focus Global Attention On A Small Number Of Stars?

» [2017-11-09] Two-Sides Of Copyright Finance: Sound Royalties & Kobalt; Sound Royalties Unearths Millions In Undistributed Royalties While Kobalt Launches Fund To Invest In Music Copyright

» [2017-11-08] Career Moves: ROLI, Live Nation Sweden, Music Glue, BBR Music Group, Warner/Chappell Music Spain & Blue Night Soundscapes; ROLI Chief Creative Officer, Live Nation Sweden Managing Directors, Music Glue Global Head Of Business Development, BBR Music Group VP Of International, Warner/Chappell Music Spain Managing Director And Blue Night Director Of Music Clearance
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

The International Music Consulting Firm GINGIO Hosts Events At NAMM And Grammy Weeks

MarilynMusic Places Five New Songs With Altino Music

Award Winning Singer/Songwriter Craymo Releases December Rain (Carol Of Love) To Radio

For Folk's Sake Premieres Katie Garibaldi's 'Unhappy Holiday' Honky Tonk Music Video Debuts Claymation Music Video For 'Star In The East' By Katie Garibaldi

Veteran Recording Artist Jerri BoKeno Rekindles Holiday Jewel "This Christmas"

The Ed Sheeran Of The Hare Krishna World: Meet Cyril Wohrer

Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2018 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships