MusicDish Network & Airplay Direct Renew Strategic Partnership
MusicDish Network, the artist development arm of MusicDish LLC, a leading music magazine publisher and marketing firm, and digital music promotions company AirPlay Direct have renewed their strategic partnership for 2007.
Under the agreement, MusicDish will reinvigorate its promotional support for Airplay Direct through all its online properties, including its syndication Network.
In addition to branding opportunities through the Airplay Direct site, both parties will collaborate to conduct special promotional campaign targeted to radio programmers. A case in point, Airplay Direct will be promoting Mashed Buddha's latest EP slated for release digitally this spring, including through its Radio Programmers newsletter sent out monthly to over 1,300 radio station members in 71 countries around the world.
"Airplay Direct will significantly increase our ability to reach and influence radio programmers, giving us the ability to test a single or album before doing a full radio promotion campaign," noted MusicDish founder Eric de Fontenay.
The MusicDish Network includes an eclectic roster of artists, including Haitian American singer/songwriter Karlex; electro-groove artist Polarity/1; calypso-reggae band Kobo Town; Vancouver/Tokyo pop fusion artist Rose Beach; alternative rock Love Kills Theory; folk-country artist Amy Speace as well as drum 'n' bass act Mashed Buddha.
“The MusicDish Network has a great track record and has done a tremendous job of helping artists achieve success on many levels and across varied platforms. We look forward to working closely with the MusicDish Network to help them deliver their music globally in a faster, more secure, and extremely cost effective manner,” said Robert Weingartz, CEO of AirPlay Direct.
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