MusicDish e-Journal - August 15, 2018
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Fender Expands Communications Group Names Jason Padgitt As Vice President Of Public Relations And Corporate Communications
By Mi2N
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Fender Musical Instruments Corporation (FMIC) is pleased to announce the appointment of Jason Padgitt to the newly established position of vice president, public relations and corporate communications.

Fender's dedicated commitment to growing and strengthening its communications with not only the musical instrument industry, but also the world at large, is reflected in the move. In his role at the helm of public relations and communications, Padgitt joins Jason Farrell and Jeff Owens; each bringing expanded objectives and aggressive new vision to their roles.

In addition to building a long-term comprehensive communications strategy, the group will operate with a firm commitment to increasing the output, frequency and quality of internal and external communications content. The group will also aggressively build and maximize FMIC brand equity through proactive media outreach and strategic positioning.

"The addition of Jason Padgitt and the overall expansion of our communications team is proof of our commitment to improved communications at Fender," said Andy Rossi, senior vice president of global sales, marketing and R&D. "As a leading brand, we have important messages and we want to be heard and clearly understood around the world."

Padgitt joins Fender after more than ten successful years with Los Angeles entertainment PR and marketing powerhouse Rogers & Cowan, where he managed a wide variety of music-based organizations, corporations, artists and major events, including the annual Grammy Awards. With his new role at Fender, he will report to Paul Jernigan, vice president of marketing services.

Farrell joined Fender in 2003 as editor and copywriter of industry-leading Fender publication Frontline. He is also responsible for producing marketing, advertising and web communications; most recently he has handled PR functions for FMIC. Before coming to Fender, he managed PR for the Tempe Music Festival, Outback Steakhouse's "Beauty of a Bonzer" mega-fundraiser, Cox Communications Inc., Sandusky Broadcasting (KDKB, KSLX, KUPD) and Del Webb.

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