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HFA And Audible Magic Announce Strategic Collaboration To Facilitate Content Identification And Licensing
E-Interview With Lauren Apolito, HFA Vice President of Business Development
By Anne Freeman, The Aspiring Songwriter®
(more articles from this author)
2007-06-18
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U.S. mechanical rights licensing agency, The Harry Fox Agency, and electronic media identification and copyright tracking service Audible Magic recently entered into a collaborative relationship in order to “streamline the process of identifying the underlying musical compositions in user-supplied content,” including licensing solutions for “all types of user-supplied content distributors, including peer-to-peer audio and other audio-visual content delivery networks.” MusicDish contacted HFA Vice President of Business Development Laruen Apolito for a Q&A about the new initiative:

[MusiDish] The Harry Fox Agency (HFA) and Audible Magic have announced that the new services will provide "the ‘missing link’ between publisher rights holder information and our sound recording fingerprint library." Without going into technical language, what will be different as a result of the new partnership?

Harry Fox Agency The collaboration effort will combine Audible Magic’s ability to identify sound recordings with HFA’s capacity to match sound recording information to musical compositions and their associated music publishing rights holders. The collaboration is a first for both companies. The goal is to provide licensees that use the technology with the ability to identify both master and musical works rights holders. This unique content recognition effort will facilitate licensing for all types of user-supplied content distributors.

[MusiDish] Will publishers be required to do anything different than they are doing now when registering music compositions with HFA in order to benefit from the new content recognition technology?

Harry Fox Agency No, publishers may continue to register their musical compositions with HFA in the same manner as they do today, such as by using our eSong tool or by submitting Common Works Registration files. We expect the benefit to our publishers will be an increase in digital licensing opportunities for their catalogs.

[MusiDish] What about musical compositions that are already registered with the HFA? Will publishers be required to reload them in order to benefit from the technology?

Harry Fox Agency No.

[MusiDish] Will publishers see anything different in their statements from HFA?

Harry Fox Agency: No, licensees will simply have another method to facilitate upfront content identification and licensing. This collaboration will not impact the format of publisher royalty statements.

[MusiDish] What areas of mechanical licensing does the HFA anticipate that the new content recognition technology will have the greatest impact?

Harry Fox Agency We expect it will assist all types of licensing, especially for online consumer-generated content services, including peer-to-peer audio and audio-visual content delivery.

[MusiDish] Any final comments?

Harry Fox Agency This collaboration is the latest HFA innovative offering in a series of deals that rely upon our state-of-the-art systems and processes to facilitate new licensing opportunities for our publishers’ catalogs. We’ve expanded from traditional mechanical licensing into new areas such as lyrics and tablature, and this collaboration with Audible Magic further demonstrates that HFA is able to create the new licensing solutions the digital market demands.

Related Press Release: “HFA And Audible Magic Announce Strategic Collaboration To Facilitate Content Identification And Licensing”

May 15, 2007 - The Harry Fox Agency, Inc. (HFA), a leading U.S. music rights licensing organization, and Audible Magic (AM), a leading provider of electronic media identification and copyright tracking services, announced that they are collaborating to streamline the process of identifying the underlying musical compositions in user-supplied content. This innovative content recognition solution will facilitate licensing for all types of user-supplied content distributors, including peer-to-peer audio and other audio-visual content delivery networks.

HFA and AM will work together to combine AM’s ability to identify sound recordings with HFA’s capacity to identify musical compositions embodied in those sound recordings, along with the associated music publishing rights holders.

“The results of this collaboration will be a breakthrough for all kinds of online consumer-generated content services to license properly the material on their systems,” said Gary Churgin, HFA president and CEO. “We’re excited to develop this new service with Audible Magic, given their ability to deliver copyright compliance technology.”

“This service provides the ‘missing link’ between publisher rights holder information and our sound recording fingerprint library,” said Vance Ikezoye, AM CEO. “With their expertise in publisher data matching, HFA is the natural partner for this innovative solution for user generated content companies.”

For additional information about HFA’s content recognition and licensing services, please contact Lauren Apolito, VP of Business Development, at lapolito@harryfox.com or call 212-922-3225.

About HFA
Established in 1927 by the National Music Publishers’ Association, HFA represents almost 35,000 music publishers for their licensing needs in the United States, issuing licenses and collecting and distributing the associated royalties. In addition to being the premier mechanical licensing agent in the U.S., which includes CDs, ringtones, digital downloads, interactive streams, limited downloads and more, HFA is dedicated to finding new ways for its affiliates publishers to recognize value for their catalogs, including lyrics and tablature. Further, HFA provides collection and monitoring services to its publisher clients for music distributed and sold in over 95 territories around the world. For more information about HFA, or to become an affiliate publisher or a licensee, see www.harryfox.com.

About Audible Magic Corporation
Audible Magic Corporation provides content management and anti-piracy services to the media and entertainment industries as well as business, governmental, and educational institutions. The company’s offerings utilize patented content identification technologies and an extensive reference database of audio and video content that includes one of the largest collections of copyrighted digital song recording fingerprints in the world. Its digital technology and services were designed to monitor, track, manage, filter and monetize digital content in all its forms. The company has been actively providing services for the Web 2.0 user-generated content video sharing sites including MySpace, Microsoft (Soapbox), Break.com, Dailymotion, Eyespot, GoFish, and Grouper. The company also has an agreement with Viacom’s MTV Networks (MTVN).

Corporate partners include EMI Recorded Music, Palisade Systems, Sony/BMG Music, Universal Music Group, V2 Music, Warner Music Group, and EMI Recorded Music. Audible Magic is also employed by iMesh and PlayLouder MSP music service. Audible Magic products include the CopySense P2P Plug-In, CopySense Network Appliance, and RepliCheck.

www.audiblemagic.com

Harry Fox Contact
Laurie Jakobsen
VP, Communications & Marketing
212.834.0133
ljakobsen@harryfox.com

For more information, please contact:
Audible Magic Media & Analyst Inquiries
Sarah McMullen
McMullen & Company
310.283.7907

Related News from Mi2N:
» HFA And Audible Magic Announce Strategic Collaboration To Facilitate Content Identification And Licensing


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