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The Beginning Of The Media Revolution - Karlheinz Brandenburg, Inventor Of MP3
By Mi2N
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On September 5th- 6th the international "Media in Transition Conference 2007" opens its doors. The focus of the conference is the structural transition in the media industry. Innovative media companies, researchers and strategists from UK, USA and Europe are discussing the present and future of Internet media at the Goethe Forum in Munich.

The invited speakers are, among others, Martin Stiksel (, Karlheinz Brandenburg (Fraunhofer Institute IDMT), Simon Willison (Django, OpenID), Matthew Gertner (AllPeers), Lorenz Bogaert (Netlog), Jeremy Geelan (Social Computing Magazine), Christoph Janz (Pageflakes), John Buckman (Creative Commons), Les Ottolenghi (Intent Media), Annet Aris (INSEAD, McKinsey), Alexander Wolf (CEO/ Legal Adviser GEMA).

The Media in Transition conference presents Prof. Karlheinz Brandenburg, the inventor and driving force behind some of today's most innovative digital audio technology, notably the audio compression format MPEG Audio Layer 3, more commonly known as MP3. These methods form the basis of today's leading audio/video compression and distribution technologies.

In 1989 he obtained his Ph.D. from the Friedrich-Alexander University Erlangen-Nuremberg in Electrical Engineering for his work on digital audio coding and perceptual measurement techniques. The research results of his dissertation were the basis of MPEG-1 Layer 3 (MP3), MPEG-2 Advanced Audio Coding (AAC) and most other modern audio compression schemes. After 1990 he accomplished further research within the field of audio coding at the University of Erlangen-Nuremberg and later on at the Fraunhofer Institute in Erlangen.

Karlheinz Brandenburg is the director of the Fraunhofer Institute for Digital Media Technology IDMT in Ilmenau and professor at the Institute for Media Technology at Ilmenau Technical University, pioneering research in the field of media technology. Audio/ video codecs and compression, meta-data integration, multimedia authoring suites, 3D worlds, surround sound systems are all technologies with high potential for health-care, automotive, aeronautical and entertainment industries. Although Anglo-Saxon countries are taking the lead in information and communication technologies, Brandenburg is confident of the innovation capabilities of Germany. The Fraunhofer-Institute is such a leading example. A top ranked research and development organization and think tank, it shows how to create and market innovations in media technology.

The international Media in Transition Conference has an interdisciplinary approach, featuring media-pros, technologists and strategists, and provides the facts for effective business on the Internet. Practical examples are delivered by case studies in diverse areas such as: media technology, user-generated content, digital rights, digital distribution, Online advertisement, global marketing.

The Media in Transition Conference invited successful Internet entrepreneurs, top bloggers and strategists from UK, USA and Europe for two days in Munich, Germany, to discuss the current state-of-the-art topics and business strategies on the web:

* Martin Stiksel, founder of "", Online Social Network around music: the power of recommendations and data mining with user preferences
* Lorenz Bogaert, founder and CEO of Netlog: Online Social Networks in Europe
* Jeremy Geelan, founder and publisher of the Social Computing Magazine: Web 2.0 and Social Media trends for business and society
* Christoph Janz, founder of Pageflakes: aggregating user information
* John Buckman, Creative Commons: digital rights in the era of user-generated content
* Simon Willison, co-creator of Django: OpenID, single sign-on for all Internet services
* Matthew Gertner, founder of AllPeers: P2P filesharing on the Firefox Platform
* Les Ottolenghi, founder of Intent Media: how to capitalize on P2P traffic

The Media in Transition Conference 2007 offers a comprehensive overview of the current state-of-the-art media innovations, communication and business models, as well as distribution methods used on the Internet today. Under the slogan "from experts for experts," the conference has a very compact format and further introduces extensive networking possibilities for contacting and partnering. Munich, as Germany's media, technology and financial center, offers all the amenities of a global business meeting place and is experienced at providing for international guests.

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