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Popkomm IMEA 2007: Strong partners promote Popkomm Awards
By Mi2N
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New ideas need support. Popkomm has enlisted first-rate partners to sponsor the Innovation in Music & Entertainment Award IMEA and to give the award and the startups taking part strong support. As a special incentive, prize money will be awarded with this year's Popkomm IMEA. Another first: immediately after the presentation ceremony Popkomm will invite guests to an exclusive IMEA VIP dinner.

Platinum, gold and silver. Big names will be sponsoring this year's Popkomm IMEA. Popkomm has succeeded in gaining SDC Secure Digital Container AG as Platinum Sponsor. Michael Bornhäusser, CEO of SDC AG, on his company's commitment at the Popkomm IMEA: "Popkomm has created a platform for innovation in this fast-growing technology and media industry. Innovation is the key to success for us all. We are proud to be sponsors partnering the IMEA." Based in Switzerland, the company is the world's market leader in DRM technology for mobile music services. SDC AG will be hosting the exclusive Popkomm IMEA VIP dinner on 19 September. Popkomm Director Katja Bittner: "The VIP dinner allows us to give the winners and finalists at the Popkomm IMEA a further opportunity to meet potential business partners, investors and experienced business people in the pleasant and relaxed surroundings of an exclusive venue in Berlin."

Media promotion, business contacts and prize money

This year's winner in the category of "best and most promising business idea" will be awarded a stand at Popkomm 2008 and, for the first time, 5,000 euros prize money. Immediately after the IMEA Finalist Screening Session on 19 September a cocktail reception and ceremony will be held to present the Innovation in Music & Entertainment Award. The event will be a part of the exclusive Popkomm IMEA VIP dinner. Euro I AG from Hamburg and RealNetworks will act as the IMEA's Gold Sponsors. Euro I AG with its umbrella brand YAVIDO stands for music, entertainment and communications and addresses its audiences via TV, mobile devices, IPTV and the web. Managing Director Uwe Bernhard Wache: ”For the music and entertainment sector it is vital to always explore what people want and to stay in touch with the latest technological developments. Therefore, the IMEA is a wonderful way to promote young creative entrepreneurs with their promising ideas."

RealNetworks is also focused on promoting promising business ideas. Piers Heaton-Armstrong, general manager of RealNetworks Europe, Middle East and Africa commented: "RealNetworks is pleased to partner with Popkomm to support the prestigious IMEA which puts outstanding entrepreneurs and promising businesses in the music industry spotlight year after year." RealNetworks started an audio-visual revolution when it introduced RealPlayer in 1997. Currently, the company's products include RealMusic, Rhapsody® and RealArcade®, music and games services which subscribers can access using PCs and portable devices.

The Berlin-based venture capital company bmp AG will support the Popkomm IMEA in its role as Silver Sponsor, carrying out preparations for the Awards.

The companies sponsoring the Popkomm IMEA have everything that a successful startup needs: networks, experience, feedback, media attention and not least connections with investors.

Popkomm IMEA – plug in to success

This is the fourth time that Popkomm is inviting applicants to take part in the Innovation in Music and Entertainment Award (IMEA). The international music marketplace that Berlin represents is targeting projects and companies whose creative use of new media and digital technology provides new impulses for the music business. The Popkomm IMEA Finalist Screening Session will be taking place during Popkomm 2007 (19 – 21 September) on 19 September, with startups presenting their ideas to an international panel of celebrity jurors. Among the prizes awaiting award winners are a stand at Popkomm 2008. Creative enterprises still have until 31 July to submit their business ideas to

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