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Scott Borchetta Launches Recording Label "The Valory Music Co." As Sister Imprint To Big Machine Records
By Mi2N
(more articles from this author)
2007-10-04
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Scott Borchetta, president/CEO of Big Machine Records, announced today the official launch of "The Valory Music Co.," a sister imprint to his independent Big Machine Records label.

"Our objective for The Valory Music Co. is to continue the momentum that has been achieved with Big Machine by not only replicating our current culture and our recent successes, but also by taking everything that we've learned over the last two years and pouring it into this exciting new venture," explains Borchetta. "We continually re-engineer what we think we know, and we feel like we've identified an incredible opportunity with the simultaneous availability of some incredible artists and record executives. The energy that has come together for this launch is truly incredible.

"We are extremely excited to announce that we have entered into a multi-album deal with one of the most amazing female vocalists of all-time, Jewel," continues Borchetta.

With over 27 million albums sold worldwide and with three Grammy nominations under her belt, Jewel's Country roots go back to her upbringing.

"I grew up on a ranch in Alaska, and my favorite memories are of sitting around a camp fire with my father and listening to the songs he wrote and sang. It was pure country music, and it has made me a sincere fan of country music ever since," says Jewel.

Her first single for The Valory Music Co. is scheduled for the first quarter of '08.

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» Scott Borchetta Launches Recording Label "The Valory Music Co." As Sister Imprint To Big Machine Records


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