Beyond Media & INTENT MediaWorks Join Forces
Beyond Media and INTENT MediaWorks tonight announced that they have joined forces by merging to create a new venture that will provide the most advanced and comprehensive solution available for digital media distribution.
The combined entity will provide media and entertainment companies, artists, and advertisers with an integrated marketing, discovery, e-commerce, and business intelligence platform reaching more than 320 million consumers each month.
The new company's integrated distribution platform will initially power over 1.5 million music and video files, having separately enabled content owners to facilitate over 140 million audio and video content downloads in the past six months.
"Beyond Media and INTENT MediaWorks independently have been at the forefront of complimentary aspects of digital media distribution for several years," said John Kupice, Beyond Media's chief executive, who will become CEO of the new company.
"Through this merger, we are combining the best technologies and resources to enable content owners and advertisers to do far more than securely deliver digital media via the Internet. Now they will be able to essentially capture the emerging market of new media marketing, discovery, and business intelligence – eliminating all guesswork from digital media distribution."
The new company, which will officially debut Monday during the P2P ADVERTISING UPFRONT LA at Digital Hollywood Fall , will specialize in helping both content owners and advertisers utilize real-time user data to more effectively target market segments around digital media consumption, assisting them in tapping into the greatest demand among consumers, monitoring activity across multiple Internet channels simultaneously, and creating deeper engagement opportunities for building brands, driving sales, and creating ad impressions.
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