MusicDish e-Journal - February 18, 2018
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Mixi's Music Features
By Steve Myers, Theta Music
(more articles from this author)
2008-03-21
Comment | Email | Print | RSS

With over 10 million registered members and 1 million communities, Mixi has dominated Japan's SNS scene since shortly after its launch in 2004. The service is invitation-only, and keeps a record of visitor 'footprints' (page views), allowing members to see who else has viewed their own pages or journal entries. Like MySpace in the west, Mixi has proven to be an effective medium for music and live event promotion, and is now used regularly as a marketing tool by Japanese musicians, record labels and promoters.

Most music promotion is done through communities on Mixi devoted to particular artists, genres or even record labels. Although Mixi is fairly strict about prohibiting direct promotion within communities, several enterprising members have found ways to circumvent the restrictions. One independent promoter I spoke with says the site has been especially useful for drawing people's attention to lesser-known foreign artists.

This person frequently invites independent musicians from the US to play a series of shows in Japan. After setting up a community on Mixi for the artist, the promoter will post a message on the pages of larger communities devoted to more famous artists who share some similarities with the indie musician. This results in a heavy increase in traffic, and also - because of the footprint feature - allows the promoter to see the usernames of all members who visited directly after the post.

Recently, the major labels in Japan have also been getting in on the act. On February 20, Sony Music Japan International released a 16-song compilation CD of 80's music called 'MAX Mixi Selection', for which Mixi users contributed their ideas and opinions regarding song selection, jacket art and liner notes. Sony kicked off the project by setting up a Mixi community called 'Let's all make a CD!', and managed to attract 1,476 members who contributed ideas for the compilation.

Mixi has also set up its own music service called Mixi Music, which encourages members to share their playlists and title/ artist info for their recently played songs. Users download a free application called 'Mixi Station' that is used to upload the metadata for songs that the users playes in Windows Media Player or iTunes. The collected data appears on the user's profile page, and is also used to compile 'Top 10' charts for various genres.

The music service has come a long way since it was first introduced in June of 2006. Many users figured out early on that they could manipulate the rankings by changing the metadata for a short file and playing it repeatedly throughout the week. Using this technique, one group was able to get a thousand year-old Buddhist chant up to #3 on the pop/rock rankings. These types of problems were quickly fixed, though, and the current charts appear much more indicative of what members are actually playing on their PCs.

Mixi has continued to bolster its music service through tie-ups with a strong set of partners to provide song lyrics, sample listening and music information. The current offering is an interesting combination of music recommendation and artist information features. Competitors MySpace Japan and, more recently, Nifty Corp. (through its new 'Human Music Community' SNS) appear to be concentrating more on artist promotion, providing incentives for independent artists to register. However, the bigger challenge for these rival music SNS services will be to attract and retain a Japanese member base that is as large and loyal as that of Mixi.


Home » Digital Skool » Mixi's Music Features
Permalink:http://www.musicdish.com/mag/?id=12254
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

Digital Skool

» Voice-Controlled Speakers & The Music We Listen Too

» Hybrid Studios Announces Online Mastering Services

» ICMP Launches Spotlight Blog

» 5 Ways Your Band Can Benefit From A Mobile App

» Audials Music Zoom Visualizes All The Music In The World

Digital Skool Directory



» [2018-02-18] YG PLUS And Gracenote To Bring K-POP To Fans Around The World; Gracenote And YG PLUS To Make All K-POP Music More Searchable And Discoverable On Global And Regional Streaming Music Platforms And Services

» [2018-02-17] VNUE Inc. To Acquire Music Rights Startup Soundstr; VNUE Acquisition Aims To Ensure A Fairer Royalty System

» [2018-02-17] Is Podcasting The New Radio?; 25% Of Surveyed Americans Say They've Listened To A Podcast In The Past Month, Up From Less Than 10% In 2008

» [2018-02-01] Insomniac Announces Inaugural Electric Daisy Carnival China Set To Debut In Shanghai; China Marks EDC's Second Location On The Asian Continent

» [2018-02-01] Viberate & Imogen Heap Strive To Give Equal Opportunity To Every Artist; Heap's Main Role In Viberate's Advisory Team Will Be To Help Further Guide Us Toward A Second To None Service For The Live Music Segment

» [2018-01-22] Italian Independent Music Collective Fil1993 Group Signs With MusicDish*China; MusicDish*China Will Be Developing Their Online Presence And Social Media In China As Well As Releasing Their Catalogue To Chinese Streaming Music Services

» [2017-12-25] MusicDish*China Presents 'Savage Guitarist' Todd Clouser In Beijing; As Part Of His #YouTheBrave Asia Tour That Includes 8 Shows Across Japan, Todd Will Be Giving Solo Shows At Laifu Livehouse On 12/27 And Temple Bar On 12/28

» [2017-12-20] Mixcloud Taps Gracenote For Advanced Music Recognition; Next-generation Audio Fingerprinting Helps Mixcloud Identify And Catalog Copyrighted Music Within User-generated Content

» [2017-12-18] Copyright Royalty Board Increases Sirius XM Royalty Rate; Judges Announce Royalty Rates And Terms For Satellite Audio Radio Services (SDARS) And Preexisting Subscription Services

» [2017-12-06] Lithuanian Band Grabs Bronze At The Silk Road Indie Music Festival 2017; Antikvariniai Kašpirovskio Dantys Competed With Bands From Belgium, Sweden, Armenia, Germany, Japan, South Africa, India, Norway, Poland, Italy And The UK As Well As China

» [2017-12-06] Live Entertainment Specialists Headliner Launch Premium Artist Booking Service; A Fully-managed Service That Simplifies The Process Of Booking Renowned Artists And Performers For Occasional Event Planners, Agencies And Brands

» [2017-11-27] Voice-Controlled Speakers & The Music We Listen Too; Music Is A Major Part Of The Way Amazon Echo And Google Home Owners Interact With Their Devices
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Hybrid Studios Hosts Annual NAMM Afterparty

High Definition Music Card - The New Way To Experience Music!

DEATH BY MISADVENTURE, New True Mystery Podcast Launches 31st January 2018

Music And Kids Joins Forces With Carnie Wilson, With Plans To Provide One-on-One After-School Music Education To Thousands Of Middle And High School Students

Don Dawil's Valentine's Day Debut Latin Single "Necesito Verte"

Taking Applications - The 23rd Annual USA Songwriting Competition

The International Music Consulting Firm GINGIO Hosts Events At NAMM And Grammy Weeks



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2018 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships