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Mobile Social Networking is The Key to Stay Connected with Consumers
A survey active users in mobile internet illustrates comprehensive synergy effects between mobile social networks, the operators and the mobile phone manufacturers
By Mi2N
(more articles from this author)
2009-03-20
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A survey conducted by pure mobile social network itsmy.com who surveyed 2,500 active users in mobile internet, shows that there are comprehensive synergy effects between mobile social networks, the operators and the mobile phone manufacturers.

The survey shows that more than 75% of all active mobile social network users in the US and UK would love to have a quick link to their personal operator or phone manufacturer portal on their personal community site, in Italy and Spain the figure being over 80%.

On the other hand over 90% of the respondents access their mobile site of choice directly as the first page they surf in the mobile web and not via the operator portal or any other site. They use bookmarks saved in their mobile phone browsers or widgets, click on links in their phone book or links saved in text messages. Bookmarked links in the phones browser is the most favoured entry point to the mobile internet in all the participating countries.

Many people have a high trust in their operator and the mobile phone manufacturer and therefore would like to have the option to visit their operator or phone manufacturer portal to top up their prepaid cards or download the latest software for their mobile or even buy music, phones and get the latest news.

"The mobile customers main problem is: where can I get what? I don't know what is a safe place to shop and what really works on my phone! Now it's the time that the services are coming to my place. To my mobile networking site." says Jukka Saarelainen, CTO itsmy.com.

"In your mobile social network you have your friends and all kinds of entertainment. A closer relationship with the operator and the mobile phone manufacturer, e.g. a link from your personal homepage to their portals and content, fitting for every user and his mobile phone model, would offer a new service level to the consumer. This is the way to stay in touch and communicate with customers you normally don't get any feedback from once they left your shop on High Street, nowadays you have to be lucky to see him again unless he has troubles with your product." adds Sabine Irrgang, COO and Co-Founder of itsmy.com.


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