Michael Cornell (director) and Tracey Paleo (executive producer) team up to turn musician Kameron White's music into visual form. White is the lead singer and composer of the Los Angeles band, Rukas Juice. After hearing Rukas Juice's "Live My Life," Cornell and Paleo began to develop and create a video that would take in all the senseless chaos of the economic crisis and spit it back out with a rock-and-roll twist in this smart and witty wake-up call.
"Michael Cornell was inspired by the upbeat positive music and lyrics of "Live My Life" and the contrast of the financial crisis that gripped America suddenly in 2008 to create the music video."
"A security camera 'capture' of what's really going on when no one else is looking."
"Mr. Cornell was inspired by the Rukus Juice song, Live My Life, and how it actually related to the concept of American Freedom. He felt that connecting it visually to the TARP controversy would be an interesting way to explore what has transpired in our economy, government and society."
"…offers a light handed, free-spirited look at the collapse of American Capitalism, that is part "Alice in Wonderland" and part Oliver Stone's "Wall Street," in the rock and roll music video "Live My Life."