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Wireless Predictions & Mobile Media Trends for 2010
Mobile Data Traffic Explosion to put strain on 3G Networks
 Top Ten Wireless Predictions for 2010
Juniper Research has drawn up a list of predictions for the coming year, all neatly wrapped up as the top trends for the mobile and wireless industry for 2010. First off, soaring levels of data traffic could prove 2010 to be the year in which 3G networks come under heavy strain, largely due to some 33.8m iPhones sold, giving operators a genuine reason to charge premium rates for prioritised traffic.
1. Mobile data traffic explosion to strain 3G Networks, spur data pricing overhaul
2. Mobile ecosystem starts to go green
3. Mobile heads for the cloud
4. New Category of Merging Smartphone Functionality and Netbooks to Emerge
5. Apps stores all round
6. Mobile social networking to integrate with other applications including M-Commerce
7. NFC phones appear in the shops
8. At least 10 LTE networks to be launched into service
9. Smartphones to get augmented reality makeover
10. Christmas kindle sales expected to herald the rise of the connected embedded consumer devices
MEF's Top 10 Mobile Media Trends for 2010
The Mobile Entertainment Forum's (MEF) quarterly Business Confidence Index (BCI) has shown that the mobile industry has weathered the global economy storm remarkably in 2009. In the last BCI, the global mobile media industry predicted growth of 33% in the next year; although MEF believes that the industry has the potential to beat this projection.
1. Fragmentation and variance amongst handsets and now application stores will continue to plague the industry, however the growth of applications on the Android platform will close the gap on Apple's App Store
2. Operator enabling services will start to be widely deployed, facilitating the growth of rich media content that is simpler, faster and offers a better user experience
3. Media publishers will start to experiment with micro-payments, subscription service models and alternative payment methods which challenge the operators' dominance, with Rupert Murdoch's decision to charge for online media content highlighting an already fierce debate
4. Books will emerge as a new and popular content category for smartphones
5. Technology innovation will continue, with content developers experimenting with 3D mobile video viewers and augmented reality for mobile
6. The emerging risk of illicit charging by in-app billing will be met by firm regulatory action
7. Significant tightening of premium rate regulation in the Atlantic region will spread across the world
8. 2010 will be the year of multiplatform dual-delivery of content including music, video and games, across mobile phones, TVs and PCs
9. The growing consumer demand for data-heavy services will put greater pressure on networks, with flat rate data tariffs increasingly subjected to stringent download limits
10. Complexity, confusion and ambiguity in the application of rights to the mobile platform will be addressed seriously in 2010
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