MusicDish e-Journal - December 10, 2019
MusicDish Advertising Network
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Tag Team Records Launches Retro-Futuristic Cassette Series For China
REVERSE ::: POLARITY: a new series of cool indie music from some of China's most cutting edge artists
By MusicDish
(more articles from this author)
Comment | Email | Print | RSS

Looking back to move forward, one of the leading independent music labels in China, Tag Team Records, is launching a new series of cool indie music from some of China's most cutting edge artists to be released in monthly collectible item cassette tape delivery formats beginning 19 Jan 2010 and available for pre-order immediately.

Music piracy has often been the key focus whenever the Chinese music industry is discussed, but this has also motivated labels in China to explore innovative methods to get more music released, heard and collected by the most relevant and appropriate audiences. With the global state of digital music already in a rut and the situation being even more acute in China, physical product like CDs are now increasingly viewed more as collectors' items. The intense work and cumulative costs required in producing, manufacturing and distributing CDs, coupled with the lengthy and nervy process of obtaining approvals from the Ministry of Culture before being granted the requisite ISBN/ISRC codes with little guarantee of returns, has amplified the burden of distributing CDs behind the Bamboo Curtain compared to in the West. Merchandising sales during band tours, which provide decent revenues in the West, are unfortunately deficient in China and merch booths are often lonely, barren places outside of Beijing.

So Tag Team Records, with the aim of getting as much quality, original music produced and distributed as cheaply and professionally as possible to a focused and appreciative audience (while maintaining the relative scarcity value that will greatly magnify the appeal of the product) have hit on a new approach: REVERSE <<< POLARITY, a monthly, limited edition, DIY cassette EP series!

After all, if all physical product issued in this region is essentially a collectors item, then why not embrace the notion with something retro-futuristic and moreover, cool. Everyone remembers tapes, right? Of course they do, if they are old enough. The younger set may simply need an introductory course. Tapes sound all warm and fuzzy, cost very little money when purchased in bulk, and are the kind of hands-on medium that typifies cool by resurrecting antiquated technology and putting it to good use!

The Artists
Tag Team Records was blown away by the response of musicians both within and without Tag Team's stable, all of whom were interested to participate with submissions of serious quality. These are lovingly crafted home-baked recordings that in some respects are better core representations of them as artists than their previously released material. REVERSE <<< POLARITY will serve as a platform for them to put out a limited-edition release to discerning audiences via cassette tape. All profits go to the artists, and they also maintain the freedom and option to re-release or re-record it separately on their own. With the bar set quite high for artists currently piecing together their tapes, consumers can expect lots of aural goodness to come in the 12-month series. Kicking off with experimental artist jrg_one's ‘slim charles vs. carl sagan' EP as the debut REVERSE <<< POLARITY release in January, the series will continue with Arrows Made of Desire in February and then Kodiak Island in March, with the rest of the schedule being kept under wraps for the moment. Everything will be revealed in a timely fashion over at

The cassettes will not only sound good, they're going to look good too! Each monthly release features two-panel cover art inspired by the music contained within and is hand drawn by Tag Team's favorite punk rock artist, Pupi, who also happens to be the lead singer of Beijing disco-punk stalwarts, Bigger Bang. All other elements of the packaging, beyond the requisite label logos, are hand written and drawn by the musicians themselves with each copy out of a limited edition of 120 being individually numbered. Everything is printed on high-quality, recycled paper and each release is color-coded to look great sitting alongside other volumes in the series.

Why Cassette and not Vinyl?
As Tag Team is a label based in and focused on China, a vinyl series is unfortunately unrealistic here - despite the warm merits of vinyl - as there is no existence of a vinyl and turntable culture. This renders moot the potential of any “vinyl revival” in China, with vinyl sources being extremely scarce anyway. Most people just don't have record players. But what they do have en masse are tape players. So tapes just seem a better fit for the Chinese market and present a better economic model as collectibles.

Will the REVERSE <<< POLARITY releases be available digitally?
Here's where the forward-looking part of our retro-futuristic offering kicks in……everyone who buys a cassette will receive a digital copy of all the songs. These will be available from our exclusive download partner, Wawawa music store. ( Each cassette purchase will be accompanied with a download card with an individual code to be redeemed at to access the digital version, ready to go onto iPods – though the retro tape Walkman is the first weapon of choice for maximum REVERSE <<< POLARITY aural pleasure.

Retro to Future
Tag Team continues to remain a purveyor of fine indie music and despite this dalliance with cassettes via the REVERSE <<< POLARITY series, expect new full-length releases on all formats from Tag Team artists Lonely China Day, Du Yun, Kodiak Island and jrg_one in 2010. All will be revealed in due course on the new-look Tag Team 2.0 website to be launched for the Chinese New Year in February.

Home » MusicDish*China » Tag Team Records Launches Retro-Futuristic Cassette Series For China
Email |Print |Comment |RSS

back | top

MusicDish Advertising Network


» Live Nation Electronic Asia Inks Deal with Budweiser for Creamfields Festivals

» Andy Ma Appointed Warner Music China CEO

» The 2018 MIDEM Silk Road International Music Alliance Signing

» MusicDish Announces A Love Electric 2018 China Tour

» Avant-Garde Label Maybe Noise Launches In Beijing

MusicDish*China Directory

» [2018-09-16] Live Nation Electronic Asia Inks Deal With Budweiser For Creamfields Festivals; Together, Creamfields And Budweiser Will Focus On Building Entirely New Content For Dedicated Electronic Music Fans Throughout Asia

» [2018-08-23] Andy Ma Appointed Warner Music China CEO; Andy Ma Has Also Been Appointed EVP, Commercial And Business Development For Greater China

» [2018-08-23] IndieOn Connects Music To The Blockchain; IndieOn Is Confident Of Creating A "music Miner" Who Listens More And Grow Their Token Value

» [2018-06-23] The 2018 MIDEM Silk Road International Music Alliance Signing; International Music Industries Signing Of A Mutual Resource Sharing Agreement With Shanghai Conservatory Of Music & The China Records Group

» [2018-06-06] Screen Music Connect To Explore The Music Of Film, Television And Interactive Media; Created By James Hannigan, Award-winning Composer And Game Music Connect Co-founder, Screen Music Connect Builds On The Success Of The Sold-out Game Music Conferences

» [2018-06-05] Fred Casimir To Develop BMG's Global Recordings Business; As Well As Building BMG's European Infrastructure, Casimir Was Instrumental In Developing BMG's Recordings Business

» [2018-06-03] 13 Music Label Sold To MTN; DSN Music Spins Off Record Label To Albuquerque Music Entrepreneur's New Group

» [2018-06-02] CISAC 2018 Annual Report; A Comprehensive Overview Of The Confederation's Work To Serve 4 Million Creators And 239 Authors Societies Across The World

» [2018-06-02] MusicDish Announces A Love Electric 2018 China Tour; The Tour Will Crisscross Through China With 12 Shows In 8 Cities, Including Guangzhou, Dongguan, Zhuhai, Shenzhen, Kunming, Jiaxin, Wuhan And Beijing

» [2018-06-02] Darcus Beese Named President Of Island Records; Renowned U.K. Music Executive To Join Universal Music Group's U.S. Label Leadership

» [2018-05-17] Avant-Garde Label Maybe Noise Launches In Beijing; The Official Launch Will Be On May 26 At Magnet Theater With A Performance Supporting Its First Vinyl Release: Píng Zè

» [2018-05-04] Award-Winning Lithuanian Rock Band Colours Of Bubbles "She Is The Darkness" 2018 China Tour; The Tour Will Kickoff In Shanghai Where The Band Will Represent Lithuania During The Country's Signing To The Silk Road Music Alliance
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Micayla De Ette, Star Of The Upcoming Film Hold On, Releases Her New Single And Music Video "Write A Song", Featuring Flavor Flav

AWOLNATION Brings Fans "The Best" / Announces Tour With Andrew McMahon In The Wilderness

Pianist Luo Tingyuan Actively Advocates Cultural Exchanges On Classical And New Music - A Review For 'Young Professionals On Stage' Recital Series

Deadline Looms For Musicians - The 16th Annual Acoustic Music Awards

C Z A R I N A Releases Samurai Music Film "BLAZE: Dances Of The Yokai"

Stephanie Ryann Releases Her Official Music Video For "Whiskey Regret"

New Jersey Rock Band Scores Endorsement And Big Shows

Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2018 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships