MusicDish e-Journal - August 21, 2018
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

m4music Zurich-Lausanne: Aspiring Booking Galore
In terms of booking, m4music has been aiming at a number of goals right from the start
By Anthony Kammerhofer, GATEWAYmusic
(more articles from this author)
2010-03-18
Comment | Email | Print | RSS

Have you ever felt reluctant to go to a music industry trade fair only to find them full of not-so-inspiring acts? Maybe you should consider a trip to Switzerland for m4music's, a conference being held on March 25-28, 2010 dedicated to booking and organizing events in both Zurich and Lausanne. We took the opportunity to speak with the head of the festival organization, Philipp Schnyder von Wartensee:

Is m4music's innovative programming an integral part of the project or is a promoter organizing such a trade fair event in Switzerland "forced" into offering diversity?

Philipp In terms of booking, m4music has been aiming at a number of goals right from the start, the common denominator of which is the concept of "networking". This also extends to genres covered. We would also like to further interaction between genres there. However, this doesn't mean we have an "anything goes" policy, rather, we are focusing on urban club music, the "rural topics" we leave for other promoters to focus on. No one's forced into offering diversity, there are successful festivals in Switzerland with clearly-drawn genre boundaries.

What is your booking policy? Do you prefer to liaise with booking agents and artist management, or with the artists directly? what has your experience been when working with local acts who bring their own fan base to the m4music events? Can acts from North America, Asia or other European countries can also find a new fan base at m4music events in Switzerland?

Philipp Usually, artists are tied to agents we then liaise with. The philosophy behind m4music requires booking headliners who can attact a sufficient crowd that will also "support other acts" who then benefit from the resulting exposure. Given that we want to promote Swiss music, local acts particularly benefit from support slots, while headliners frequently come from outside of Switzerland. However, should it be the case that we could cover more stages, with more clubs teaming up in the future, we would also like to make more room for newly-discovered artists from outside Switzerland, who can touch base with the Swiss music scene and possibly enter the Swiss market via that avenue.

What were the main challenges you faced booking acts from overseas, particularly from outside the European economic area?

Philipp The past years have seen a huge increase in performance fee claims – simultaneously, the promoter's risk has seen an increase. It's not always so easy estimating how many people a band will finally pull to a venue, and whether the live performance was really good or not, or in other words: whether or not the investment paid off.

There is no question about your regulars being open to new developments in the arts. What are the avenues of "customer retention" you consider to be most favorable for promoting your events (regular newsletters, postings/presence on social networking sites like Facebook etc., text messaging campaigns, vouchers, meet-and-greet events for artists and fans, etc.)?

Philipp We have seen strong ties develop with the pros as they have come to appreciate m4music as a point of contact for networking, an interesting conference and a dense exhibition of artists at the live performances. This only works in a limited way with the usual party and concert-goers. With them, it's all about the question of how and where to spend their weekend, or what they want to do at the moment, etc. However, m4music's reputation is about a dazzling array of concerts for truly affordable entry fees. Our newsletter and Facebook help us to communicate this message. We don't advertise via text messaging as advertising should respect the limits of privacy.

What are the advantages of networking with other trade fair organizers/event promoters and clubs (locally and/or worldwide)?

Philipp Of course, there are advantages in that networking creates more exposure for our own festival in other countries or other seasons. However, that also means that you have to commit resources to it.

How could m4music be a platform for acts outside the European Economic Area? Do you think that such acts may consider m4music as key to entering the Swiss market in terms of booking, PR, etc.? Could participating in m4music even be considered making sense in terms of entering the Germany/Switzerland/Austria market?

Philipp As we speak, m4music is particularly strong for the Swiss market and can truly act as a second-to-nothing promotional platform for foreign acts in Switzerland. Still, we always have selected foreign guests here, and they also closely follow the kind of acts we have hitting the stages.

What are the benefits to participating artists/managements/booking agents/labels, etc. who work with m4music?

Philipp For artists: strong promotion and media exposure, with 500 media and music pros participating, and an audience open to new things. For pros: a densely organized, but well-arranged festival with participants who are usually ready to strike up a conversation without having to rush from one place to the next.


Home » MusicDish Edelweiss » m4music Zurich-Lausanne: Aspiring Booking Galore
Permalink:http://www.musicdish.com/mag/?id=12623
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

MusicDish Edelweiss

» Interview with adventurous German bassist Thomonic

» Austrian Music Award 2012 (German version)

» Ableton + SoundCloud

» AES Posts Preliminary 132nd Convention Calendar

» New Amp Technology And Designs For Sound Drive Amplifiers Musik Messe 2012

MusicDish Edelweiss Directory



» [2018-06-23] The 2018 MIDEM Silk Road International Music Alliance Signing; International Music Industries Signing Of A Mutual Resource Sharing Agreement With Shanghai Conservatory Of Music & The China Records Group

» [2018-06-06] Screen Music Connect To Explore The Music Of Film, Television And Interactive Media; Created By James Hannigan, Award-winning Composer And Game Music Connect Co-founder, Screen Music Connect Builds On The Success Of The Sold-out Game Music Conferences

» [2018-06-05] Fred Casimir To Develop BMG's Global Recordings Business; As Well As Building BMG's European Infrastructure, Casimir Was Instrumental In Developing BMG's Recordings Business

» [2018-06-03] 13 Music Label Sold To MTN; DSN Music Spins Off Record Label To Albuquerque Music Entrepreneur's New Group

» [2018-06-02] CISAC 2018 Annual Report; A Comprehensive Overview Of The Confederation's Work To Serve 4 Million Creators And 239 Authors Societies Across The World

» [2018-06-02] MusicDish Announces A Love Electric 2018 China Tour; The Tour Will Crisscross Through China With 12 Shows In 8 Cities, Including Guangzhou, Dongguan, Zhuhai, Shenzhen, Kunming, Jiaxin, Wuhan And Beijing

» [2018-06-02] Darcus Beese Named President Of Island Records; Renowned U.K. Music Executive To Join Universal Music Group's U.S. Label Leadership

» [2018-05-17] Avant-Garde Label Maybe Noise Launches In Beijing; The Official Launch Will Be On May 26 At Magnet Theater With A Performance Supporting Its First Vinyl Release: Píng Zč

» [2018-05-04] Award-Winning Lithuanian Rock Band Colours Of Bubbles "She Is The Darkness" 2018 China Tour; The Tour Will Kickoff In Shanghai Where The Band Will Represent Lithuania During The Country's Signing To The Silk Road Music Alliance

» [2018-05-01] Hollywood Heavyweights Launch New Christian Music Label; Their Debut Release, Firma Collective - Songs For Every Soul, Was Produced By Mgrdichian And Mixed By The Legendary Brian Reeves

» [2018-04-30] Pop Artist Ava King Releases New Single; Paris-born Ava King Decided To Move To Beijing Where She Wrote For One Of The Biggest Chinese Movie Production Companies, HuaYi Brothers

» [2018-04-27] NetEase Cloud Music Sign Distribution Partnership With B2 Music; Chinese Music Streaming Service To Release Billboard "Best Of Asia" Album Series
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Cinq Music Partners With Janet Jackson For First Independent Release On Her Rhythm Nation Records

Rick Vines Debut Release "So Happy!"

IES 18 Explodes With WARPED Kevin Lyman’s 1st Appearance After 24 Year Run

OcnSide Releases Summery Indie-Pop Single “Taking Me Over”

indieOn Connects Music To The Blockchain And Creates Better Experiences For Artists And Music Fans

Singer/Songwriter Mariel Darling Releases First Single And Video “No Mirrors”

LESLIE WOODS RELEASES FIRST NEW MUSIC IN THREE YEARS



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2018 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships