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INTRO (Ideas Need To Reach Out) 2010 - Beijing Electronic Music Festival
3 stages, 40 artists, 10,000 people, 46,000 m2 open-air plaza
By Mi2N
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On May 22nd, 2010 Acupuncture Records will once again welcome and delight over ten thousand of China's electronic music fans by presenting world-renowned DJs, producers, and visual artists joint with China's favorite local talent.

The unprecedented festival line-up this year promises mind-blowing performances on the Main Stage, the Welcome Stage and the Lives Stage, featuring over 40 top-notch DJs and VJs. The headliners include: Robag Wruhme, a heavyweight historical figure in Germany's electronic scene and member of the now split-up legendary techno duo Wighnomy Brothers (main characters in the award-winning documentary "Speaking in Code"); three-member new concept DJ/band project dOP from France, who have wowed the world with their one of a kind, multi-style live performances and releases; Oxia from France is known for putting the groove back into minimal and is the owner of some of the best dancefloor smash hits and biggest selling tracks in the past five years; and Takkyu Ishino, godfather of Japan's dance scene and head honcho of Japan's biggest techno rave "WIRE".

"Intro By Day" kicks off at 1pm sharp in D-Park's 46,000 square meter Bauhaus-style plaza, igniting 10,000 hearts and souls while sending twice as many arms and legs into a dancing frenzy. Audio-visual shows – from sound/laser performances to high-powered architecture projections – will enhance the progression of the day, with electronic music remaining as the prime focus of the festival, playing out loud under open skies and building into a climax peak at 11pm.

"Intro By Night" moves the celebration over to a circuit of "Intro Night Clubs" around town, with surprise DJ appearances from the day session to keep the electronic marathon running through the city streets. Ultimately, festival-goers will have a chance to express themselves freely, connect with like-minded people, dance, celebrate, enjoy a new experience, and leave with unforgettable memories by the end of INTRO 2010.

Digital Art And Urban Subculture Network
Beyond the core one-day festival, "INTRO 2010" consists of a sequence of lead-up cultural activities including media receptions, a DJ remix competition, public film screenings, running the electronic stage at Modern Sky's Strawberry Music Festival, an open DJ/VJ workshop series, plus hosting a number of warm-up parties and events.

Additionally, a catalogue of forums will be held in partnership with select international art associations and culture institutions including French Music Export Bureau, Instituto Cervantes and Goethe Institut, in an effort to build a better understanding surrounding Electronic Music Culture and Development, both locally and abroad.

The INTRO festival provides an open, welcoming environment that encourages the exchange of ideas between artists, professionals, and the public. It also represents a point of convergence; drawing participants from all over the nation to profit from a context of active discovery, and connects China's flourishing electronic scene with the rest of the world. The INTRO network aims at building an essential platform to promote and explore a wide range of artistic content, while reflecting cultural energy that is both real and transferable.

Trendsetter For China's Electronic Music Community
From the popularity of nightlife hotspots to the establishment of independent party organizers and record labels, China has seen a thriving electronic music culture in the past decade and is gradually developing a strong local scene, especially in first-tier cities such as Beijing and Shanghai. INTRO 2010 is set as a showcase for this growth, with a mixed line-up reflecting "who is who" in the industry. Together, both top international DJs and local heroes will mark dance floor trends nationwide for the coming year.

"Love Green" Slogan Of 2010
The nature of INTRO is youthful and full of a zest for life; it's designed as a platform for innovation and inspiration to intertwine. As a result, organizers this year have dedicated the slogan "Love Green" to INTRO 2010, aiming to increase both appreciation and creativity towards living a green lifestyle. Nuances to this year's event features include Green Group Participation and Eco-Art Installations, along with several energy efficient measures added to the festival, that allow members of the electronic music community to easily engage and enjoy in making tomorrow a better world and more exciting place to look forward to.

"Love Green" is an idea to harness the collective power of INTRO's audience and their unique, individual, potential to steer the course of the future. By "greening" INTRO 2010 organizers intend to help strengthen and diversify Beijing's "green" community culture by encouraging and demonstrating loving actions toward the environment.

Origins Of "Intro"
On May 23, 2009, China's first ever large-scale outdoor electronic music festival was successfully launched at 751 D-Park. The INTRO 2009 festival publicly introduced electronic music culture in a series of inspiring documentary screenings, forums, parties and other pre-event activities, all focused on the development and innovation of digital music and multi-media art.

INTRO 2009 painted a picture of smiles and laughter on thousands of young faces from different countries, regions, and ethnic groups. The festival's phenomenal attendance and production, as well as the widespread positive feedback received from both its audience and the media from home and abroad, strongly indicated that INTRO is a worthy endeavor to enhance Beijing's contemporary culture and community.

INTRO 2009 was initiated and presented by China's homegrown independent electronic dance music label and event organizer, Acupuncture Records: "We see music as a vital element that forms a connection between all people, and electronic music is the sound of our era. We believe that the power of music can transcend time, emotion, culture and language. The best demonstration of this is when people from all over the world gather under open skies surrounded with the sounds they love, to dance without restraint and celebrate peacefully."

As the motto says --"Ideas Need To Reach Out" -- INTRO is designed as a platform to express this belief; to showcase and support innovation in electronic music and digital art. It is run by people who love life, music, freedom, art and alternative culture for people who share that same love.

Hailing the start of a new era, the INTRO festival is part of "Meet in Beijing", the Ministry of Culture's annual convention and event series, receiving great support from government authorities including the State Administration of Radio, Film and Television, the People‘s Government of Beijing Municipality, the Beijing Municipal Bureau of Culture and the China Art and Entertainment Group.

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