MusicDish e-Journal - August 21, 2018
MusicDish Advertising Network
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Bazillus Klub, The Swiss Boutique Bug
Bazillus Klub shatters all cliché-ridden images of Zurich
By Anthony Kammerhofer, GATEWAYmusic
(more articles from this author)
Comment | Email | Print | RSS

Bazillus Klub - Photo by Dominique Meienberg for ZKB

Bazillus Klub shatters all cliché-ridden images you might be familiar with when we're talking Zurich, Switzerland. This venue is certainly not about mountains, cheese or watches, but rather the proverbial "the world is an oyster". The club's organizer, Beat Kennel, has come a long way since 1969, bringing to Zurich the biggest names in Jazz music and touring the town for 40 years in an often-desperate search for a new location for his Bazillus Klub. Engaging in a kind of location-hopping all over Zurich, the artistic bacillus or bug seems to have finally found his what he was searching for at Ausstellungstrasse 21 in the city center. MusicDish had a chance to chew the fat with senior bug Beat...

Is Bazillus Klub's innovative programming an integral part of the project or is a promoter working in Switzerland (like you) 'forced' to offer a variety of events?

Beat: We have been organizing an exclusive lineup of local musicians once every week (on Thursdays) for more than 5 years. Additionally, on Mondays, four creative resident groups are given the opportunity to design their own which is then performed once a month for an entire year. Bazillus Klub reflects a certain kind of style based on new rhythms (loopbeatz-electronic-jazz-afro-R&B, indie rock, freestyle, etc.), a kind of new European groove with influences from the entire wide world of music. Hence, compared to other clubs, we have coined a style. The usual clubs are definitely forced to include anything stylistically imaginable and, thus, lose their profile. This results in randomness and disorientation.

Innovation at our is a result of being creative and utilizing diversity. Each live performance is unique, and we record, mix and edit each performance at our own recording studio run by the club, and then upload it onto our Bazillus Player ( Also, the performers involved receive the original recordings and can use them for their own projects without any hurdles. On Fridays/Saturdays, we rent out the club to commercial promoters, and this is how we fund our cultural activities.

What is your booking policy? Do you prefer to liaise with booking agents and artist management, or with the artists directly? Do you prefer working with local acts bringing their fan base to the venue, or does your experience show that acts from North America, Asia or other European countries can also pull a crowd at Bazillus Klub?

Beat: We directly liaise with individual artists whom we ask to participate. We prefer working with local, individual musicians or non-Swiss guest performers who are calling on Zurich as part of their tour or because they are just around. This is all based on a "low budget line". We cannot afford to book foreign bands in the face of high travel costs, costs for accommodation, etc. Our home base is local, but our music is international.

What are the main challenges you've faced when booking acts from overseas so far (particularly from outside the European Economic Area)?

Television Religion Performing Live - Photo by Dominique Meienberg for ZKB

Beat: In the old days (1980-88), when Bazillus Klub's focus was on the international scene, I would work with the most well-known, most-relevant European booking agencies in jazz music, and you could count them all on one hand. Back then, we were able to have the biggest names perform at our club when they were on tour. Those agencies, in turn, had struck their agreements with agents active on an international scale.

There is no question about your regulars being open to new developments in the arts. What are the avenues of "customer retention" you consider to be most favorable for promoting your events (regular newsletters, postings/presence on social networking sites like Facebook etc., text messaging campaigns, vouchers, meet-and-greet events for artists and fans, etc.)?

Beat: We use a weekly newsletter, a one-click automated press distribution tool from our website. We don't run any print ads. There is a huge plasma screen at our club where we can run tailor-made ads for our club. In addition, we mostly do promotion via Facebook campaigns. Each musician promotes himself or herself. The Monday resident groups have organized themselves as one Facebook group. However, text messaging is still the most-efficient promotion channel for our small club. For example: The visitors present text a friend each. In case of 30 visitors, all of sudden we have 50-70 people coming to our little club. We do not take an entrance fee at the door, but pass the hat. Our Klub projects receive funding by public entities.

What are the advantages to networking with other promoters and clubs (locally and/or worldwide)?

Beat: Currently, we are working on liaising with other innovative clubs for the years to come. We are connected with clubs in Berlin and London. Given that our club concept is highly unique, this can take a while. Perseverance has always been one of our strengths; the 'Bazillus' has been around for 40 years.

Home » MusicDish Edelweiss » Bazillus Klub, The Swiss Boutique Bug
Email |Print |Comment |RSS

back | top

MusicDish Advertising Network

MusicDish Edelweiss

» Interview with adventurous German bassist Thomonic

» Austrian Music Award 2012 (German version)

» Ableton + SoundCloud

» AES Posts Preliminary 132nd Convention Calendar

» New Amp Technology And Designs For Sound Drive Amplifiers Musik Messe 2012

MusicDish Edelweiss Directory

» [2018-06-23] The 2018 MIDEM Silk Road International Music Alliance Signing; International Music Industries Signing Of A Mutual Resource Sharing Agreement With Shanghai Conservatory Of Music & The China Records Group

» [2018-06-06] Screen Music Connect To Explore The Music Of Film, Television And Interactive Media; Created By James Hannigan, Award-winning Composer And Game Music Connect Co-founder, Screen Music Connect Builds On The Success Of The Sold-out Game Music Conferences

» [2018-06-05] Fred Casimir To Develop BMG's Global Recordings Business; As Well As Building BMG's European Infrastructure, Casimir Was Instrumental In Developing BMG's Recordings Business

» [2018-06-03] 13 Music Label Sold To MTN; DSN Music Spins Off Record Label To Albuquerque Music Entrepreneur's New Group

» [2018-06-02] CISAC 2018 Annual Report; A Comprehensive Overview Of The Confederation's Work To Serve 4 Million Creators And 239 Authors Societies Across The World

» [2018-06-02] MusicDish Announces A Love Electric 2018 China Tour; The Tour Will Crisscross Through China With 12 Shows In 8 Cities, Including Guangzhou, Dongguan, Zhuhai, Shenzhen, Kunming, Jiaxin, Wuhan And Beijing

» [2018-06-02] Darcus Beese Named President Of Island Records; Renowned U.K. Music Executive To Join Universal Music Group's U.S. Label Leadership

» [2018-05-17] Avant-Garde Label Maybe Noise Launches In Beijing; The Official Launch Will Be On May 26 At Magnet Theater With A Performance Supporting Its First Vinyl Release: Píng Zè

» [2018-05-04] Award-Winning Lithuanian Rock Band Colours Of Bubbles "She Is The Darkness" 2018 China Tour; The Tour Will Kickoff In Shanghai Where The Band Will Represent Lithuania During The Country's Signing To The Silk Road Music Alliance

» [2018-05-01] Hollywood Heavyweights Launch New Christian Music Label; Their Debut Release, Firma Collective - Songs For Every Soul, Was Produced By Mgrdichian And Mixed By The Legendary Brian Reeves

» [2018-04-30] Pop Artist Ava King Releases New Single; Paris-born Ava King Decided To Move To Beijing Where She Wrote For One Of The Biggest Chinese Movie Production Companies, HuaYi Brothers

» [2018-04-27] NetEase Cloud Music Sign Distribution Partnership With B2 Music; Chinese Music Streaming Service To Release Billboard "Best Of Asia" Album Series
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Cinq Music Partners With Janet Jackson For First Independent Release On Her Rhythm Nation Records

Rick Vines Debut Release "So Happy!"

IES 18 Explodes With WARPED Kevin Lyman’s 1st Appearance After 24 Year Run

OcnSide Releases Summery Indie-Pop Single “Taking Me Over”

indieOn Connects Music To The Blockchain And Creates Better Experiences For Artists And Music Fans

Singer/Songwriter Mariel Darling Releases First Single And Video “No Mirrors”


Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2018 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships