The Realities Of The Music Business
An Artist's bible to achieving abundance, self-empowerment and professional success as an Artist entrepreneur
Gilli Moon, a multiple award-winning Australian singer, songwriter, producer, global artist community builder, and author recently released her new book, Just Get Out There.
In Just Get Out There, she has created the Artist's bible to achieving abundance, self-empowerment and professional success as an Artist entrepreneur. 300+ pages filled with in-depth tips, tools, steps and resources on getting out there as an Artist, all the while achieving personal, financial and professional success and joy. The following article is a chapter in her book, called "An Artist Led Business", describing the realities of the music business:
(As Artists), NOW, is the time for you to embrace what IS available to you, and get a whole perspective on what ocean you're now dipping your toes into. This ocean has changed. It's wilder, more diverse, and rather ambiguous. The music industry has changed A LOT. It's a whole different animal. So, without further ado, let's get started.The business that we know of as the music business has changed. It's in flux, but it still has conglomerates desperately trying to keep control of it, while the independent Artist Entrepreneurs are rising like military tanks on a mine field.
We are in a world which I call the "indie music world", which is so exhilarating, actually, for Artists. Although people say that it's tough to get signed, and no one is buying CDs anymore and sales are down and no one's making money, there is a whole flip side to it, and it's not a negative status for independent free thinking Artists. So if we are ready for change, we can accept the times and find great ways to succeed through them. But you have to be on your toes.
Wikipedia defines the "music industry" as such:
The music industry is the business of music. Although it encompasses the activity of many music-related businesses and organizations, it was dominated by the "big four" record groups, also known as "the major labels"/"the majors" — Sony BMG, EMI, Universal and Warner — each of which consists of many smaller companies and labels serving different regions and markets.
Well, they're a little outdated aren't they, now that EMI and Sony are one. So basically, there are the big "3". It'll be the big 1 before you know it. But even that will become undone.
I find it fascinating that the music industry definition is still defined as run by so few entities. But back in the day" oh just a few years ago... Artists would play the game with the Majors because it was the only way to get a look in. Basically, worldwide exposure was "bought", and any Artist trying to get their music accessible to audiences had a fat chance because you'd have to sign up to the "Devil", really. The "Devil", so to speak, were these record companies, apparently, who signed their Artists to 5-7 album deals in order to get some kind of life expectancy out of them, be able to push their music through their styrofoam towers and through all that, constructed binding 60 page contracts that left little room for Artist independence, let alone the real opportunity for them to ever make their investment back or make any money.
We had this old model where major record labels would determine what's played on the radio, sold in stores, and dictated to consumers what they should buy at the store. CDs were between $10-30 and consumers would be conditioned to buy them based on being told what's good on the radio, and that was controlled by the labels. We (as public) were spoon fed music.
Comments: to Read the entire article (as this is just an excerpt)
Go to http://gillidiary.blogspot.com
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