MusicDish e-Journal - November 21, 2017
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Popkomm Interview: Deluxe Dance From Italy - Smilax Publishing
Our first dance lesson with high-quality music from Italy with Alberto Margheriti, General Manager of Smilax Publishing
By Anthony Kammerhofer, GATEWAYmusic
(more articles from this author)
2011-02-26
Comment | Email | Print | RSS


Anthony Kammerhofer (right) with Alberto Margheriti at Popkomm 2010

What is Smilax Publishing all about? Tell us what you do, what kind of products you offer, and why the GSA market is so important for you.

[Alberto Margheriti] Smilax Publishing is an independent record company. We have over 40,000 titles in our catalogue and we distribute our music in all parts of the world. We are on all digital stores, including iTunes. We are also distributed in some countries through Universal, Sony Music and EMI. We're always looking for new artists and talent.

So, what you're saying is you have a full-blown A&R department.

[Alberto Margheriti] Yes. We also have distribution and the market has been very good to us. We go to Popkomm every year. As we are a very new label, we're here to push our songs - it's good business.

When we're talking GSA markets, what are the challenges and opportunities?

[Alberto Margheriti] Well, we also work with Berliner Label Kontor, sometimes with ZYX Music, and also with Club Star in Germany. Now we have a deal for part of our publishing catalogue. We work with Sony Music in Switzerland, and with Universal Music for Austria. Our music is dance music, pop/dance music. We have artists like Alex Barattini and Morris Corti and weĎre very happy with them.

On a worldwide level, what do you think of online PR? Do you do a lot of online PR? Or is it more about traditional media?

[Alberto Margheriti] Yeah, we work with all media, both digital and traditional media, but I think online media has a growing importance.

Do you think it makes more sense to do online PR for your products?

[Alberto Margheriti] Yes, why not?

What we're aiming at is...is it more cost-effective for you?

[Alberto Margheriti] Well, with the new platforms, like Facebook and Twitter, advertising has become much easier. I also like to place advertising in newspapers. Many people still read newspapers, so itís good to work with them.

So, is this still important in your domestic market in Italy? What's more important?

[Alberto Margheriti] Of course, between the two [online and traditional media] together, it's about 50/50 split at the moment.

Let's talk about North America and Asia. How's the market in those regions for Smilax?

[Alberto Margheriti] North America has been good for us. We're now working with some companies in the USA as well as Canada. It's a good market, but only for digital distribution. Asia is also good for physical now and we're now in new countries like China and India.

And in reference to Asia, are you doing consumer brand tie-ins with your artists ?

[Alberto Margheriti] Generally, we have a partner in Asia for licensing and then we have some artists, like Alex Barattini, who go there to perform.

How do you go about finding new artists? Does it "just happen" or do you have a network of talent scouts you're using? Is it DJs or club owners who help you there?

[Alberto Margheriti] Well, mostly DJs who directly get in touch with us through our website. We find 80% of the artists via Internet. The rest we come across at events like Popkomm and MIDEM.

So, it's not like you've got a network of club owners who recommend artists?

[Alberto Margheriti] Yes, of course we do.

When looking over the past decade, what do you think has become more important? Income from licensing, or income from tie-ins based on 360-degree-contracts?

[Alberto Margheriti] Well, in the case of Smilax, both are generally good because we hold the publishing rights. The publishing is the most important stream of income. Itís also interesting that the digital market also now pays publishing.

What do you think Smilax will look like five years from now?

[Alberto Margheriti] I think that in five years, we will have gained more market share and will hold a catalogue of over 80,000 titles.


Home » MusicDish Edelweiss » Popkomm Interview: Deluxe Dance From Italy - Smilax Publishing
Permalink:http://www.musicdish.com/mag/?id=12873
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

MusicDish Edelweiss

» Interview with adventurous German bassist Thomonic

» Austrian Music Award 2012 (German version)

» Ableton + SoundCloud

» AES Posts Preliminary 132nd Convention Calendar

» New Amp Technology And Designs For Sound Drive Amplifiers Musik Messe 2012

MusicDish Edelweiss Directory



» [2017-11-21] Joint Statement By The Nordic Musicians' Unions And British Musicians' Union; Discussions On The Issue Of Gender Inequality, Sexism And Sexual Harassment, The Scale Of Which Had Been Highlighted By The Recent #metoo Campaign

» [2017-11-13] Women Make An Impact On The 2018 MPG Awards Shortlist; Nearly A Quarter Of Those Named This Year Are Female, Proving That Music Production Is No Longer A Bastion For The Boys

» [2017-11-13] The Nashville Musicians Sound Healthcare Plan Rolls Out; Sound Healthcare & Financial Announced The Formation Of A True Group Health Insurance Policy Plan For Musicians And Industry Professionals

» [2017-11-09] Streaming & Listening Diversity - Spotify Case Study; Will Artists Have An Easier Time Finding An Audience, Or Will Streaming Focus Global Attention On A Small Number Of Stars?

» [2017-11-09] Two-Sides Of Copyright Finance: Sound Royalties & Kobalt; Sound Royalties Unearths Millions In Undistributed Royalties While Kobalt Launches Fund To Invest In Music Copyright

» [2017-11-08] Career Moves: ROLI, Live Nation Sweden, Music Glue, BBR Music Group, Warner/Chappell Music Spain & Blue Night Soundscapes; ROLI Chief Creative Officer, Live Nation Sweden Managing Directors, Music Glue Global Head Of Business Development, BBR Music Group VP Of International, Warner/Chappell Music Spain Managing Director And Blue Night Director Of Music Clearance

» [2017-11-08] Europe's Digital Music Leaders Form Alliance; European Digital Music Companies Launch Of Digital Music Europe

» [2017-11-05] Pandora Subscriber Base Grows To Over 5 Million; Pandora Premium Paid Subscribers Cross The 1 Million Milestone In October 2017

» [2017-11-05] Hybrid Studios Announces Online Mastering Services; Engineers Billy Klein And Brian Frederick Spearhead New Online Mastering Effort Through OC Studio

» [2017-11-05] Music Industry Betting On VR & AR For New Revenue; The Music Industry Is Making An Early Bet On VR & AR To Create New Revenue Streams Across All Their Lines Of Business

» [2017-11-04] Sound Royalties Unearths Millions In Undistributed Royalties; Nearly $14 Million In Undistributed Royalties Has Been Found By Music-focused Finance Firm Sound Royalties

» [2017-11-02] MusicDish*China October China Label Music Releases And Charts; Several Tracks From October Releases Have Charted On Chinese Music Portal Kanjian ING Top 10 Weekly Chart
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

LOVE MY COUNTRY! Is The Ultimate Compilation Series Featuring 20 Hot New Hits

Getting Restless

Your Favorite Color Releases "Heartache"

Melvin Alan Album "Wonderful Life"

Jean Louisa Kelly Presents A Personal Collection Of Songs From The American Standards And Musical Theater

halie and the moon Signs Distribution Deal For Asia With JVC Kenwood Victor Entertainment

Deadline Looms - The 14th Annual Acoustic Music Awards



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2017 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships