Asia-Pacific Hot Market For M-Commerce
84% in Singapore use mobile commerce, 63% of Indonesians have sent airtime remittances via mobile
Consumer engagement in mobile commerce has exploded, according to data from the Global Consumer Survey from MEF, the global community for mobile content and commerce.
As much as seventy-four per cent of respondents in Singapore said they access the mobile web on a daily basis, while 84% have already adopted mobile commerce by using their device to either research or buy goods. The majority of mobile purchases are digital goods (40%), but physical goods constitute a notable part, with 15% of consumers having bought electronic goods via mobile. Mobile banking is also clearly establishing itself in this market, with 32% regularly checking their balance via mobile and almost one-fifth (18%) paying bills on a mobile device.
In Indonesia, 63% of respondents had sent airtime remittances via mobile. Among those in Indonesia that have bought something on their mobile, 19% have done so through a retailer mobile store front, illustrating the value of the mobile channel for retailers. Meanwhile, 41% have bought items via their network operator in the last six months.
"This global research clearly demonstrates that consumers across the world are embracing mobile as a key access point for their content and commerce needs," commented Andrew Bud, Global Chairman, MEF. "It also illustrates that mobile is an essential platform for companies wishing to drive consumer engagement and monetise their goods, services and digital products."
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