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How To Promote Your Band For $5
Can artists promote their music for $5? It's possible for those with an entrepreneurial spirit
By James Moore
(more articles from this author)
2011-11-19
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It's safe to say that many independent artists are disillusioned with the perceived challenge of promoting themselves to a world that seems to ignore them. As a result, they like to stick with what they know. Spending too much time inviting Facebook friends to shows becomes commonplace, and they get stuck.

Many artists also develop a kind of 'Robin Hood' mentality of what a pure artist should be, and as a result end up complaining about the downfall of the music industry instead of educating themselves on licensing, advertising, and securing their own press.

One way to secure your own press, I have found, is through Fiverr.com. The premise of the site is "What will you do for $5?" Most musicians are unaware of the benefits of this website, but for those that do and use it properly, it can give them a much needed boost. First of all, you can outsource promotion for your band. You can order reviews. You can order features and interviews. You can find hundreds of creative ways to hire OTHER people to promote your band.

It's critical to get outside voices talking about your band rather than yourself, and this is what makes Fiverr an important website for indie bands. Be sure to steer clear from the search engine optimization opportunities (they typically use software that could hurt your site's results) and you will find plenty of ideas you can use to promote your band.

Yes, technically, it is all paid coverage. This is something that some artists have an issue with. The Doors began their career by requesting THEMSELVES on the local Los Angeles radio station. Keep that in mind and ask yourself if you want to have a lot of rules holding you back or a lot of press moving you forward. It's all up to you.


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