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Digital and Music Matters 2012 Announces Their Strongest and Finest Ever Speaker Line-up
Program to cover all that matters in the music and digital entertainment industries in Asia
By Eric de Fontenay (Founder & Publisher)
(more articles from this author)
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Branded Ltd announced its strongest ever list of star-studded speakers for the upcoming Digital and Music Matters. Together with its music festival, Music Matters Live, the events will be held in Singapore from 22 to 26 May 2012.

Hosted at The Ritz Carlton, Millenia Singapore, Digital and Music Matters houses the industry's elites and decision makers, and presents an extraordinary showcase of events pertaining to all that matters in music, entertainment, technology and media. Music Matters Live, held at Clarke Quay, Singapore and in partnership with SingTel, YouTube, Facebook, Viki and CapitaLand, will bring together local and international bands to gain new fans and be discovered.

Kicking off the week is Digital Matters, held in association with Asia's leading multi-channel industry association, CASBAA, from 22 to 23 May. Digital Matters provides a platform for digital entertainment businesses to come together to share ideas, breakthroughs and successes that address the issue of monetisation of digital content.

Discussions on monetising and marketing of digital publishing, mobile technologies and applications, social media and cloud services in the digital entertainment industry will be led by a suite of great international speakers, including industry leaders from Turner, YouTube, Polaroid, Anheuser-Busch InBev, SingTel, Zynga, Ubisoft, Endemol, Microsoft, Facebook, Ogilvy, Nokia, Yahoo!, comScore, Dell, MCM Entertainment Group and more.

Highlights of Digital Matters include a Q&A Interview with Adam Smith, Head of Asia-Pacific YouTube as well as the conclusions of a research study revealing the consumption patterns of digital media by Steve Garton, Managing Director – Media, Greater China, Ipsos.

For the first time, Digital Matters will premier its inaugural Gaming Matters workshop, produced in association with GameSpot, to cover all aspects of the 'Gamification' process. The launch of this workshop follows an exponential increase of social and online gaming over the recent years and Gaming Matters aims to help technopreneurs break into and understand more about the common challenges and opportunities available in this growing market segment.

Music Matters, held from 24 to 26 May, is a leading music industry event in the Asia-Pacific region that incorporates and energises the entire music business value chain from artist and managers to record labels, promoters and music publishers.

Into its seventh year, Music Matters will further scrutinise the challenges facing the global music industry and shine the spotlight on issues such as consumption of digital music, launching digital services in the fragmented Asian region and areas to consider when applying for new media licensing in Asia. With a strong focus on the Asian market, the conference will also drill down into growth regions in Japan, Korea, China and India, as well as zoom in on Indie music and the rise of music festivals in Asia.

Troy Carter, Lady Gaga's manager, will join the stellar line-up of speakers at Music Matters this May. Troy has been instrumental in deploying radical new marketing techniques to grow the Gaga machine into a global media and entertainment powerhouse.

Other notable music and industry luminaries who will be attending Music Matters include Bob Lefsetz, the author of The Lefsetz Letter; Andrew Hipsley from McDonald's Corporation; Souleymane Hamed, Coca Cola Indochina; Michael Chugg, super-promoter; Anthony Zameczkowski, Head of Music, YouTube Asia-Pacific; John McLellan from Haldanes; Michael Paull, Sony Music Entertainment; Stephen Bryan, Warner Music Group; Mike Bebel, Nokia; Haji Taniguchi, President, Avex Music Publishing and Chairman, MPAJ; Chee Meng Tan, Director, Music, SingTel.

Attendees can also look forward to an amazing performance line-up at Music Matters Live held at Clarke Quay Singapore. The festival will serve as a platform for emerging and established bands from Asia and around the world to be discovered by the Asian music industry and will feature 50 bands from the US, UK, Australia, New Zealand, Canada, Taiwan, Indonesia, Korea and more. In addition, there will also be a Korean, Australian and Canadian showcase. More details on the acts and programme for Music Matters Live will be revealed in the coming weeks.

"We are excited to have a spectacular and talented line-up of speakers and bands for this year's Digital and Music Matters, making it our strongest and finest ever. Attendees at this year's conferences can look forward to a star-studded event and they will hear from the best on topics that matter to all in the music and digital entertainment industry", said Jasper Donat, Co-Founder of Branded Ltd and President of Digital and Music Matters.

He added, "Music Matters Live will captivate audiences with the fantastic line-up of carefully selected bands who will rock the city and the world – only made possible through the 'live' stream supported by our Official Festival Broadcast Partner, YouTube."

For more information on the full line-up of speakers, please visit:

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