MusicDish e-Journal - March 21, 2018
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Final Countdown - Launching Digital Services in Asia
To commemorate iTunes expansion into Greater China, we wanted to share a video from the Music Matters 2012 panel "Final Countdown - Launching Digital Services in Asia"
By Eric de Fontenay (Founder & Publisher)
(more articles from this author)
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Apple recently announced the launch of the iTunes Store in Hong Kong, Singapore, Taiwan as well as nine other countries in Asia (still waiting for the mainland... any day now, right?!). The impact cannot be understated, perhaps best illustrated by South China Morning Post Senior Culture Reporter Vivienne Chow's tweet "My first @iTunesMusic purchase: a) I never owned any Danny Chan music b) title in authentic Chinese characters - Hey, it's the simple things in life that makes it worth living." Couldn't agree more Vivienne!

To commemorate iTunes expansion into Greater China (minus China), we wanted to share a video from the Music Matters 2012 panel "Final Countdown - Launching Digital Services in Asia" held in Singapore in May.

Ruuben van den Heuvel led the Music Matters panel to discuss considerations when attempting to launch a new digital service in Asia and challenges specific to the region. The panel featured a highly respected and diverse group of panelists whose companies are all addressing the issue, in terms of both barriers and solutions. Collusive pricing, the use of the YouTube platform, 360˚ models, the fact that Asian market is made up of unique countries who all tend to do things differently, the importance of Japan and Australia, Taiwan's subscription service, the licensing process and restrictions, monetizing digital music, and the digital future are all topics of discussion. Find out why they say the key to digital success in Asia is time, patience, and money.

Panel members include (Anthony Zameczkowski (YouTube), David Loiterton (Omnifone), Richard Gottehier (The Orchard), Ben Drury (7Digital), John McLellan (Haldanes), Jaan Hao Chung (MNC Wireless Berhad)

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