MusicDish e-Journal - January 17, 2017
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

The Future Of Music In Chinese Retail Is Bright
Esprit Will Utilize Mood Media’s Proprietary Technology Throughout its Retail Stores in Mainland China
By Eric de Fontenay (Founder & Publisher)
(more articles from this author)
2012-07-24
Comment | Email | Print | RSS

Click here for English version

中国音乐零售业前景光明

和国内唱片销售的惨淡经营不同,中国音乐零售业的前景还是十分光明的。

作为Muzak和DMX的母公司,加拿大的MoodMedia日前宣布和全球时尚品牌Esprit合作,将在这个月在中国大陆地区的Esprit店铺开始custom music项目。

此次合作将把传统的CD播放器系统升级成为Mood Media的IP地址播放系统,这将使Esprit的店铺能够即时更新播放列表,而不用花上几周甚至几个月等待德国总部把CD邮寄到中国。

Esprit中国的CEOHolly Li对此评价:“这节约了大量时间,还给我们提供了更多的音乐”。

While the retail prospects for music recordings in China are bleak at best, the future of music in retail are brighter than ever. This is particularly true as Chinese consumers become increasingly sophisticated and both Western and Chinese brands seek new ways to attract their attention and provide an increasingly experiential environment. Combined with growing copyright awareness and enforcement in the coming years, providing custom music solutions for retail outlets is likely to become a bonanza for Chinese company's such as 2Muse, which provides in-store music for Converse, as well as fast-acting Western firms.

Mood Media, parent company of Muzak and DMX, and one of Canada's fastest-growing companies, announced that global fashion brand Esprit would be incorporating its custom music program in its mainland Chinese stores starting this month.

One advantage for Mood Media was its ability to meet Esprit's requirement of a PCI compliant provider with a China Compulsory Certificate. The upgrade from its current CD player system to Mood Media's IP-based media player will allow Esprit to instantly refresh its playlists — a process in the past that could take several weeks to months by sending CD updates through the mail from Esprit’s headquarters in Germany to China.

"The solution is saving us time, while also providing us with access to one of the most expansive music libraries in the world," noted Holly Li, CEO, Esprit China. With the Chinese economy slowing, that seems like a compelling argument for any brand in China's no-holds-bar competitive retail market.


Home » MusicDish*China » The Future Of Music In Chinese Retail Is Bright
Permalink:http://www.musicdish.com/mag/?id=13251
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

MusicDish*China

» Grammy Museum Plans International Expansion In China

» DPA Microphones Launches New Chinese Website

» Mercedes-Benz Extends Naming Rights Partnership For Mercedes-Benz Arena In Shanghai

» MusicDish*China Caps Busy 2016 Music Touring Season Across China

» Second Hand Rose in 2016 - Bringing Chinese Rock Into the Mainstream

MusicDish*China Directory



» [2017-01-15] Grammy Museum Plans International Expansion In China; GRAMMY Museum China Expected To Open Within The Next Three Years, Marking The Museum's First International Expansion

» [2017-01-11] Midem Artist Accelerator Call For Entries Open; First Class Industry Experts To Select Rising International Talent

» [2017-01-04] DPA Microphones Launches New Chinese Website; The Company Has Created New Resource For Chinese Speakers To Help Them Find The Right DPA Microphone For Their Needs

» [2017-01-02] Mercedes-Benz Extends Naming Rights Partnership For Mercedes-Benz Arena In Shanghai; Mercedes-Benz Has Extended Its Partnership With AEG And Oriental Pearl Group For The Naming Rights Of Mercedes-Benz Arena In Shanghai Until 2025

» [2017-01-02] MusicDish*China Caps Busy 2016 Music Touring Season Across China; Highlights From MusicDish*China Fall 2016 Tours Including Combined 44 Shows In 19 Cities, With 3 Festivals, College Events And Live Streaming

» [2016-12-26] Second Hand Rose In 2016 - Bringing Chinese Rock Into The Mainstream; Iconic Chinese Rock Band Second Hand Rose Struck To Break Down The 'glass Ceilings' That Had Prevented Rock Bands From Reaching Broader Audiences And China's Mainstream

» [2016-12-21] Fulcrum Acoustic Appoints Ease Audio Group As Distribution Representative For China; Professional Loudspeaker Manufacturer Fulcrum Acoustic Appoints Ease Audio Group As Their Exclusive Distribution Representative For China

» [2016-12-06] Black Kirin Opens 2017 With New Members At Beijing's Yugong Yishan; Black Kirin Will Arrive In Beijing To Hold The First Special Show On New Year's Day At Yugong Yishan With Their Latest Seven-man Lineup

» [2016-12-04] World Creators Forum Held In Beijing; Asia-Pacific Music Alliance Launches At The Event

» [2016-11-30] Jungle Boogie - Outline Sound At South China's Top EDM Festival; Electric Jungle Music Festival Is The First And Biggest EDM Festival In South China

» [2016-11-25] VersusMedia Launches New Website For Its Film Music Service; The Service Provides A Platform For Independent Filmmakers To Connect With Aspiring Musicians

» [2016-11-25] VersusMedia Launches New Website For Its Film Music Service; VersusMedia Launches New Website For Its Film Music Service
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Versatile Haitian American Singer/Songwriter Natalie Jean Releases New Dance Remix

Troy Ave. Featured On New Single 'Crooklyn To Wacocaine' By Hustler E From 'Wacocaine' Fame On Wacocaine 5 Album

Killer Tracks Releases "Tray Dahl & The Jugtime Ragband"

Gig Performer Software Elevates Live Performing Experience Providing Complete And Effortless Control Over A Live Music Rig

Toronto's K-Slick Realeases New Music Video

Singer/Songwriter Katie Garibaldi Original Christmas Song Out Now!

Anthony Caceres Releases Smooth Jazz Single "A Very Special Christmas"



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2017 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships