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China's Audio Industry: A Perspective from AES' Peter Cook
The audio industry is experiencing explosive growth, so much so that it's perhaps become almost unmanageable
By Eric de Fontenay (Founder & Publisher)
(more articles from this author)
2012-08-07
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Peter Cook谈中国音像行业


Pictured at a meeting of the China Audio & Video Association, bottom row center Peter Cook with Shusen Wang to his right

We had reported earlier on the Audio Engineering Society establishing a Beijing Section, their first in mainland China. I took the opportunity to discuss the Society's entry into China with AES Governor of Regions & Sections Chair, Peter Cook as well as the state of China's professional audio industry.

我们之前曾就音像工业协会(AES)在北京成立分部进行过相关报道。而这次我则有幸对AES地区分部负责人Peter Cook关于该协会在中国的发展进行了采访

What were the motivation to form a section in China?
请问在中国组建分支的初衷是什么?

站在AES的角度来看,我们当然非常希望能够在中国发展更多成员。我们的成员遍布全球,但如果考虑到中国庞大的人口和音像行业的高速发展,我们在这里的影响力还远远不够。这并不是我们第一次尝试在中国发展,在过去很长一段时间内我们双方都表现出了合作发展的意向。

The motivation came from some members in Beijing who were eager to get AES activities started in China. Specifically, we were contacted by Shusen Wang. Shusen had studied and worked in Germany as well as in China. He knew what AES had to offer and understood how an AES presence could strengthen the audio industry in China.

From the AES's point of view, obviously this is an opportunity to expand our membership and our international reach. We have members all over the world, but given the population of China and the incredible expansion of the industry, we are currently underrepresented there.

Of course, this was not the first attempt to start a section. There has long been interest from both China and from the AES. In fact, there's an amazing/wonderful coincidence in this story which we only realized when I was in Beijing looking at photos of earlier AES-related events in China. Several years ago, my former teacher Wieslaw Woszczyk had tried to get AES activities started in China and the man he was working with in China was Yizhong Cheng who, it turns out, was Shusen's teacher!

What role do you feel AES can bring in the development of China's professional audio industry? What are some priorities that AES plans to address?
您认为AES在中国专业音像行业发展的道路上应该起到什么作用?

这要由在中国的成员来决定。负责人Shusen和其他成员已经拿出了相当不错的计划,而AES在很多方面可以提供帮助。大体上,我们需要建立一个平台对该行业进行培训。音乐和电影制作行业在蓬勃发展,大量的唱片和广播公司需要适应这种转变。诸如此类的事情还有很多。在我看来,中国在这方面已经拥有很多人才和科技,但面对如此高速的增长和快速的转型仍是供不应求。AES在过去的60年中一直致力于信息的收集和传播,我们还会继续做下去。

Priorities will be set by the members in China. Shusen and other members have very ambitious plans. There are many areas where the AES can help. It largely boils down to providing a platform to educate the industry: studios need to be built to industry standards, equipment needs to be manufactured to proper specifications, people need to be trained. The entertainment industry is exploding in terms of music and film production. There are huge audio archives at record companies and broadcasters which need to be transferred. The list goes on.

My impression is that there is a great deal of very high quality expertise and technology in China. But the country is so big and is growing and changing so quickly that it is difficult to keep up with demand for expertise. The AES provides a platform for the gathering and dissemination of information about our industry and we've been doing it for over 60 years.

What does the formation of a section in Beijing say about the evolution of China's professional audio industry?
北京分部的成员对中国专业音像行业的革命持有什么看法?

行业的爆炸式增长可能导致很难掌控的局面。我认为中国方面理解AES不仅拥有强大的知识和技能后盾,也在很长时间里帮助行业发展。同样的,在中国也有我们所不知道的技术和专业知识。

The industry is experiencing explosive growth, so much so that it's perhaps become almost unmanageable. I think that there is a recognition in China that the AES have not just a great deal of knowledge and expertise, but also a long history of helping the industry advance. We hold conventions, we put on conferences, we develop standards, we have technical committees, we do workshops, tutorials, publications, local section meetings, on and on.

On the other side of the coin, there is technology and expertise in China which those of us outside do not know about. So the information and opportunities for trade can flow both ways.

What are some of the main challenges to US-based AES members entering and growing in the Chinese market?
美国的AES成员中国发展的主要挑战是什么?

因为语言和文化的不同,理解沟通会成为一项挑战。双方需要更多时间来理解对方,调整自身,简历并发展关系。AES在这方面会有很大帮助,我们将聚在一起交流,在此过程中加深双方了解。

I don't think I can answer that. I'm a Canadian :-]

Seriously though, I am not an expert on this topic. I only spent four days in Beijing! But I think it's safe to say that for any AES member anywhere in the world, but particularly in the west, there are the practical challenges of language and understanding each other's cultural differences. We need to educate ourselves and each other. We need to take the time to get to know each other and to establish relationships.

And the AES can do so much with exactly this. I always say that the AES founders were very wise in choosing the name of our organization. We are the experts in "Audio". Our work is "Engineering" whether it be in application, design, manufacturing, or research. And we definitely are a "Society". We get together to gather and then share ideas, research, and information. In the process we advance the art and science of all things audio. And we get to know each other.

I think the AES will prove to be a valuable conduit for AES members inside and outside of China. We have a lot to offer each other.

Related MusicDish e-Journal Articles:
» Audio Engineering Society Expands To China - New Beijing Section Exemplifies International Growth (2012-07-10)


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