Rightclearing: The Future of Music Licensing?
The complicated legal process has made music licensing so difficult that transactional costs and time delays can frustrate smaller, non-Hollywood players
It's hard for artists to make a living today. Nobody is paying for music, and selling records is not major revenue for artists anymore. Other few ways of making money, like music licensing, have become the few meaningful revenue source for artists. Yet, the complicated legal process has made music licensing so difficult that transactional costs and time delays can frustrate smaller, non-Hollywood players such as agencies and independent filmmakers. This is despite growing demand for the use of music in all type of circumstances not contemplated a decade ago.
I recently discovered Rightclearing at the recent Digital Content Monetization conference where I met CEO Philippe Perreaux. A Zurich-based start-up focused on music licensing, Rightclearing has a business model that could change the future of music licensing market. They designed a search engine to simplify the whole music licensing process. Artists can sign up and upload their songs, as well as set exclusions and rates for different uses. On the other side, advertisers, filmmakers or YouTube users can search for music based on genre, mood, etc. Once they've selected the song(s) for use, they simply fill out basic information about their projects that helps determine the total cost and pay for the songs. A legal contract is sent automatically to both user and artist. Users thus can sign the contract and download songs directly from the site.
This revolutionary way of music licensing is good news for both artists and users. Artists can use this platform to sell their music easily and quickly, while users are given a variety of choices that they can compare and choose freely. Just like what indie-music.com says, "In the midst of all the SOPA, PIPA, ACTA rhetoric, and never-ending licensing chaos in the market, rightclearing is well-poised to provide a concise and compelling solution to the needlessly complex licensing labyrinth."
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