MusicDish e-Journal - May 27, 2017
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Uncovering The Best Practices for Fan Outreach Around Live Music Events
Bandsintown reveals what makes live music fans tick
By Eric de Fontenay (Founder & Publisher)
(more articles from this author)
2012-08-28
Comment | Email | Print | RSS

Concert discovery application Bandsintown commissioned Insight Strategy Group to study the behavior of concert goers nationwide and identify trends in their discovery of live music events. The research firm conducted an online survey that split fans into five distinct segments, revealed how bands, managers, record labels, and marketers can effectively target each one. Survey highlights included:

* Push Still Popular: The most influential groups - Super Fans and Plugged-Indies - are the most engaged with social media and most likely to post about the shows they attend. However, even the most engaged fans prefer to receive "push" notifications such as Facebook posts and email alerts about upcoming shows rather than search out that information themselves on Google, artist or event websites.

* Advance Planning: The most engaged fans usually buy tickets well in advance 83 percent of Super Fans and 69 percent of Plugged-Indies and generally within days of hearing about a concert.

* "Specialization" vs. Convenience: These target segments are more likely to pay extra for offers that make them feel "special," such as artist meet-and-greets and preferred seats, rather than offers that improve their convenience, such as skipping the line or complimentary food and beverages.

Related News from Mi2N:
» Bandsintown Reveals What Makes Live Music Fans Tick


Home » Insider Scoop » Uncovering The Best Practices for Fan Outreach Around Live Music Events
Permalink:http://www.musicdish.com/mag/?id=13268
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

Insider Scoop

» Songwriters Battle For Fair Pay From Music Streaming Services

» Why Do So Many Music Technology Startups Fail?

» New Report Debates Future of Arts & Culture Ticketing

» An Open Letter To President Donald J. Trump

» UK Festival Market Driven By "Super Fans"

Insider Scoop Directory



» [2017-04-18] A2LiVE Welcomes Eric Reithler-Barros As New Managing Director And CCO; China's EDM Festival Behemoth Eyes Asian Ecosystem Dominance

» [2017-03-16] Jackson Wong Named As Managing Director Of Warner Music China; Wong Will Oversee The Day-to-day Running Of WMG's Beijing Office And Is Also Expected To Expand The Company's Business In Mainland China

» [2017-03-09] Avex Group Rediscovers Mainland China Market; Japan-based Entertainment Management Firm Grants Chinese Platform NetEase Cloud Music An Exclusive License To Its Copyrighted Music

» [2017-03-08] Peermusic And Hamshore Tang Win Lawsuit Against Chinese Label YY; Chinese Court Ruled That YY Should Immediately Cease The Infringement Of The Work's Mechanical, Performance And Digital Rights

» [2017-02-22] Earl & The Steadies Sign With MusicDish For Representation In China; The Band Will Tour Mainland China In May In Support Of The Release Of Their 2016 Album "Love Revolution"

» [2017-02-18] Armada Night - China; The Amsterdam-based Record Label Has Announced The First-ever Armada Night China Tour

» [2017-02-16] NYC's Chinese-American MC Bohan Phoenix Releases New EP 'JALA'; Brooklyn-based, Chinese-transplant Bohan Phoenix Unites Cultures And Expresses His Mixed Identity

» [2017-02-15] Music Marketing Agency Syn Launches Beijing Office; Syn Announced The Official Launch Of The Beijing Office, Broadening The Horizons Of The Tokyo-based Music Marketing Agency

» [2017-02-15] Warner/Chappell Production Music Promotes Aaron Gant To Senior Vice President Of Production; Warner/Chappell Promotes Aaron Gant To Senior Vice President Of Production After 25 Years In The Industry

» [2017-02-08] World Blues & Roots Band Harper And Midwest Kind China Tour; The 2-week Tour Will Bring Their Unique Sound To Beijing, Tianjin, Shanghai, Wuhan And Shijiazhuang

» [2017-02-07] ASCAP Expands Asia-Pacific Strategy; Leading US PRO Engages CML Consultancy Services To Work On Asia-Pacific Strategy And Revenue Growth Opportunities

» [2017-02-05] Why Do So Many Music Technology Startups Fail?; A Major Problem Is That Many Music Industry Startups Do Not Actually Test Their Riskiest Assumptions When Developing A Strategy
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Nick Brodeur Wins Studio Package From ReverbNation

David Longoria, April Diamond, Trent Park, Larissa Lam Head Up White House Event

17-Year-Old Singer/Songwriter Wins Prestigious Music Award In Hawaii

Jah Mason Empowers Women With New Single 'Its Your Life'

Amsterdam Dance Event Announces Spotlight On Morocco And Hello DeLaMar, ADE Changes Venue

Deadline Looms - The 22nd Annual USA Songwriting Competition

Earl And The Steadies To Play In Seoul For "Back To The Retro" Party



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2017 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships