MusicDish e-Journal - February 27, 2017
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Why Car Brands Need To Appeal To Country Music Fans
Country fans represent a strong buying market with 24 percent planning to purchase a new vehicle in the next 12 months
By Eric de Fontenay (Founder & Publisher)
(more articles from this author)
2012-08-29
Comment | Email | Print | RSS

As part of its ongoing research initiatives for members, the Country Music Association released results from its 2012 CMA Insiders Automotive Buying Habits Study.

Country fans represent a strong buying market with 24 percent planning to purchase a new vehicle in the next 12 months. Auto dealerships are the beneficiary of their buying choices: 91 percent of Country Music fans planning to purchase a new vehicle in the coming year will buy from a dealership rather than individual sellers.

Country fans give first consideration to auto brands they currently own as they move into the new vehicle purchase process and as such, they are brand-loyal buyers. Beyond their current brand, they are also likely to give notable consideration to top industry brands including Chevrolet, Ford, Dodge, and Toyota.

The results of the study also show a growing consideration of compact and mid-size SUV's as they think about their next vehicle purchase.

When it comes to hybrid or electric models, one in two Country Music fans will consider these environmentally-wise choices. Eco-friendly Country Music fans show strong consideration for Chevrolet and Ford brands suggesting they present an opportunity for these manufacturers and their hybrid or electric model product lines.

Safety ranks first in terms of the most important buying criteria when evaluating new vehicles. Gas mileage performance and vehicle reliability follow respectively to round out the top three buying criteria for Country Music consumers.


Home » Insider Scoop » Why Car Brands Need To Appeal To Country Music Fans
Permalink:http://www.musicdish.com/mag/?id=13271
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

Insider Scoop

» Why Do So Many Music Technology Startups Fail?

» New Report Debates Future of Arts & Culture Ticketing

» An Open Letter To President Donald J. Trump

» UK Festival Market Driven By "Super Fans"

» Victory Records Releases Statement On A Day To Remember Court Case

Insider Scoop Directory



» [2017-02-22] Earl & The Steadies Sign With MusicDish For Representation In China; The Band Will Tour Mainland China In May In Support Of The Release Of Their 2016 Album "Love Revolution"

» [2017-02-18] Armada Night - China; The Amsterdam-based Record Label Has Announced The First-ever Armada Night China Tour

» [2017-02-16] NYC's Chinese-American MC Bohan Phoenix Releases New EP 'JALA'; Brooklyn-based, Chinese-transplant Bohan Phoenix Unites Cultures And Expresses His Mixed Identity

» [2017-02-15] Music Marketing Agency Syn Launches Beijing Office; Syn Announced The Official Launch Of The Beijing Office, Broadening The Horizons Of The Tokyo-based Music Marketing Agency

» [2017-02-15] Warner/Chappell Production Music Promotes Aaron Gant To Senior Vice President Of Production; Warner/Chappell Promotes Aaron Gant To Senior Vice President Of Production After 25 Years In The Industry

» [2017-02-08] World Blues & Roots Band Harper And Midwest Kind China Tour; The 2-week Tour Will Bring Their Unique Sound To Beijing, Tianjin, Shanghai, Wuhan And Shijiazhuang

» [2017-02-07] ASCAP Expands Asia-Pacific Strategy; Leading US PRO Engages CML Consultancy Services To Work On Asia-Pacific Strategy And Revenue Growth Opportunities

» [2017-02-05] Why Do So Many Music Technology Startups Fail?; A Major Problem Is That Many Music Industry Startups Do Not Actually Test Their Riskiest Assumptions When Developing A Strategy

» [2017-01-28] New Report Debates Future Of Arts & Culture Ticketing; REMIX Report Sheds Light On Whether Arts And Culture Organisations Should Be Creating In-house Ticketing Solutions Or Using Third-party Platforms

» [2017-01-25] Sino-Franco Festival Partnership: YinYang Music & Chateau Perche; YinYang Music Festival Announced An Artist Exchange Project For 2017 With Chateau Perche Festival

» [2017-01-21] China's Leading Streaming Platform To Talk Strategy At Midem 2017; Tencent Music Entertainment Group's VP Andy NG To Keynote

» [2017-01-20] An Open Letter To President Donald J. Trump; We Say 'Well Said!'
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Earl & The Steadies Sign With MusicDish For Representation In China

David Vaters New Solo Release

Danish Singer Songwriter & Veteran Stars Win Acoustic Music Awards

MusicDish*China Presents Harper And Midwest Kind China Tour

Innovative Music Transcription Company Launches New Service

Indie LGBT Artist Craymo Wins 2nd Worldwide Music Contest In A Row, This Time For Best Video For Song Promoting Diversity, Equality And Peace, One Love One World

Jennifair "Sugar" Featuring Deion Luis (Official Video)



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2017 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships