MusicDish e-Journal - April 24, 2018
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Why Car Brands Need To Appeal To Country Music Fans
Country fans represent a strong buying market with 24 percent planning to purchase a new vehicle in the next 12 months
By Eric de Fontenay (Founder & Publisher)
(more articles from this author)
2012-08-29
Comment | Email | Print | RSS

As part of its ongoing research initiatives for members, the Country Music Association released results from its 2012 CMA Insiders Automotive Buying Habits Study.

Country fans represent a strong buying market with 24 percent planning to purchase a new vehicle in the next 12 months. Auto dealerships are the beneficiary of their buying choices: 91 percent of Country Music fans planning to purchase a new vehicle in the coming year will buy from a dealership rather than individual sellers.

Country fans give first consideration to auto brands they currently own as they move into the new vehicle purchase process and as such, they are brand-loyal buyers. Beyond their current brand, they are also likely to give notable consideration to top industry brands including Chevrolet, Ford, Dodge, and Toyota.

The results of the study also show a growing consideration of compact and mid-size SUV's as they think about their next vehicle purchase.

When it comes to hybrid or electric models, one in two Country Music fans will consider these environmentally-wise choices. Eco-friendly Country Music fans show strong consideration for Chevrolet and Ford brands suggesting they present an opportunity for these manufacturers and their hybrid or electric model product lines.

Safety ranks first in terms of the most important buying criteria when evaluating new vehicles. Gas mileage performance and vehicle reliability follow respectively to round out the top three buying criteria for Country Music consumers.


Home » Insider Scoop » Why Car Brands Need To Appeal To Country Music Fans
Permalink:http://www.musicdish.com/mag/?id=13271
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

Insider Scoop

» Puma Unveils Drum Machine Inspired Sneaker

» Is Podcasting the New Radio?

» Streaming & Listening Diversity - Spotify Case Study

» Pandora Subscriber Base Grows to Over 5 Million

» Music Industry Betting On VR & AR For New Revenue

Insider Scoop Directory



» [2018-04-24] Skype And Mixcloud Launch "Connecting..." Podcast Series; Podcast Series Connects The Music World's Brightest Sparks And Explores The Power Of Creative Collaboration

» [2018-04-21] ASCAP Revenues Top $1.144 Billion In 2017; ASCAP Delivers For The First Time More Than $1 Billion To Songwriter, Composer And Music Publisher Members

» [2018-04-21] Puma Unveils Drum Machine Inspired Sneaker; Legendary Roland 808 Drum Machine Inspires New PUMA Sneaker Style

» [2018-04-21] BMG Appoints New Creative Directors In Nashville; BMG Has Appointed Courtney Allen And Rakiyah Marshall To Creative Director, Based In Nashville

» [2018-04-01] Live.me Launches Its First Live Musical Themed Content Series; You Need The Code Is Live.me's First Ever Live Stream Music Program Providing Users With 14 Hand-selected Independent Artists For Their Entertainment

» [2018-03-28] Warner Music Group Acquires Sodatone; Data Pioneers Choose Entrepreneurial Home For Industry-leading A&R Tool

» [2018-03-09] Round Hill Music And Zync Sign Madge To Joint Venture; JV Publishing Venture To Support And Expand Zync's Successful Rights Representation Business

» [2018-03-03] PPL And PRS For Music Launch Licensing Joint Venture; Licensing Of Music Played In Public Now Administered By New Leicester-based Joint Venture, PPL PRS Ltd

» [2018-02-27] Music Festivals And Conferences Pledge To Tackle Gender Inequality; Keychange Initiative Encourages Gender Balance In Music By End Of 2022

» [2018-02-21] Briony Turner And Alec Boateng Promoted To Co-Heads Of A&R, Atlantic Records UK; Turner And Boateng Will Oversee The Atlantic A&R Team, Joint Projects, As Well As Maintaining Their Own Artist Rosters

» [2018-02-21] ICE And Facebook Reach Multi-Territory Music Licensing Agreement; New Deal Will See Songwriters And Composers Remunerated

» [2018-02-20] B-Reel Named Top 10 Most Innovative Company In Music By Fast Company; Global Creative Agency Receives Honor For Its Award-Winning Gorillaz Campaign
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Carys - A Different Kind Of Normal - Debut CD Release

Melvin Riley Of Ready For The World Celebrates 35 Years In The Music Business And The Re-launch Of His Solo Career And New Billing Title

Listen: Darquise Explores The Art Of The Beak Up In His Debut Single "I Say One"

Artist Matthew Schultz Releases "Promise For Keeps" Featuring Gyptian

Richie Sambora Returns To Ovation Guitars With Signature Double Neck Guitar Benefitting Youth Music Charity

FLOW Announce The Arrival Tour And IMA / ZMR Award Nominations

Joseph L Young Returns To His First Love, The Saxophone, In "Every Moment" Releasing March 30



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2018 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships